How should an SEO Company price its SEO Services?

One of the most common question that SEO companies get asked is “How much should I be paying for SEO?”. There are many different types of SEO services and pricing varies for each one. When you’re trying to figure out what the cost should be, it is important to consider business goals and how much time will be spent. You also need to take into account the level of expertise needed. In this post, we’ll explore all these factors in order to help you decide how much your company should charge for various SEO projects.

SEO service pricing of a SEO Company is divided into three parts:

  1. Hourly Price Model
  2. Fixed Price Model
  3. Project-Based Price Model

1. Hourly Price Model

The hourly Price Model is a rather common SEO pricing strategy. SEO companies charge a set amount of money for each hour that they spend on the project.

The hourly Price Model incentivizes SEO agencies to work quickly and efficiently, so as not to waste your time or their own, however, this model is also more expensive than other models because it can take long hours to complete.

2. Fixed Price Model

The fixed price model is the SEO pricing strategy that is most common in the SEO industry. SEO companies charge a set amount of money for each project, regardless of how long it takes to complete it.

When determining fixed price model prices, SEO agencies must consider both the time and expertise required for the project.

Every company charges different rates based on what they offer, so SEO agencies must take into account the SEO expertise needed to complete a project, and what they can offer.

3. Project-Based Price Model

A project-based SEO pricing model is similar to a fixed price SEO strategy, but SEO companies quote prices based on the hours they would be spending on the work which further depends on the level of competition they would be facing to rank that website.

This method incentivizes SEO agencies to complete projects in shorter amounts of time, as it can be more expensive than other models if the time exceeds what was estimated. SEO Project-based Pricing Model prices also vary depending on various factors such as how many clients are assigned to an individual and their expertise level.

Factors influencing SEO pricing

1. Number of Website Pages

The number of pages in a website impacts SEO service pricing because more pages mean there will be a bigger chance that the website ranks for different keywords.

For example, if you are an attorney and have 20-30 pages on your site about various legal topics such as divorce or bankruptcy, then it’s likely these pages rank organically in the Google search engine results page (SERP).

However, if you have only one page about the same topics with no other pages on your site that rank in SERP then it’s unlikely that you’ll rank as well. The higher the number of pages on your site, generally speaking, the more it will cost to get a keyword ranked.

2. Backlink Acquisition

The number of backlinks a website has can also affect SEO service pricing because it plays into how well the website ranks.

When it comes to link building, Google uses hundreds of factors in order to determine where your site will rank organically for different search queries. One such factor is the number and quality of links that you have pointing towards your website.

If your website has a high number of backlinks, it’s likely that Google will rank you well for keywords related to the topics discussed on those pages.

Therefore, SEO companies need to charge more because they’ll have less work in getting the site ranked organically – and there is no guarantee as to how quickly or efficiently this will happen.

Each SEO company will charge different rates for backlink acquisition based on the number of links they are able to acquire per month.

3. Time to Rank

Time to rank depends on competition level and quality of SEO service.

The time it takes to rank a website depends on several factors, such as how competitive the niche is in which you are ranking, your site’s domain authority, the number of backlinks pointing towards that page or URL, and more. If an SEO company has low-level competition for keywords they can get ranked quickly.

4. Technical Issues

Technical issues refer to the Technical SEO of a website which is an on-page SEO strategy that is imperative to help improve how a website ranks in SERP.

Technical SEO issues can range from having broken images, incorrect meta tags or page titles, and more – which all impact the overall health of your site’s SEO performance.

However, if any technical problem is not fixed on your site then it will negatively impact it’s ranking.


The final decision about which model will work best for you should come from determining your business goals and deciding how much money you want to invest into SEO services over the course of one year or month– whichever works best and is under your budget.