Ideas to create better content for your website

So, you have a website… but it isn’t getting any traffic. You’ve noticed there are tons of other websites in your niche that are doing better than you, so what’s the deal? The problem here is your content. If you want people to visit your website, then it needs good content. Content is king when it comes to internet marketing.

So how do you make good content? Well, first off, you need to understand what makes “good” content. A lot of the times people believe that good content is determined by how much information is on an article or page of a website. This isn’t true—content is only as good as the value it’s giving to the reader.

content writing for SEO

For example—if I need help with my website, but come across an article on how to remove viruses from a computer, then I am not going to be happy. It’s not relevant content for me.

Good content is all about creating value for your readers and potential customers. Google looks for this when they determine the rank of every single page on your website. If you want to make good content, first make sure your articles or pages are relevant to what people are searching for at that particular moment in time.

Here are some simple tips for creating good content:

Table of Contents:

1.) Know your audience

The best way to create content that is relevant to people’s needs is to understand your audience. What do they like? What are their values? How old are they? Once you can answer these questions, it becomes a lot easier to create content that people want to read about.

2.) Create valuable content by answering the question of “how” or “why”

Remember when I talked about creating content that added value to your readers? This is a great way to do it. Instead of writing “how-to” articles, consider writing “why-to” content. The difference in these two types of articles is this: How-to guides tell people what to press and when, while why-to guides discuss the benefits and outcomes of pressing a certain button.

3.) Add images to your posts

There are studies that show how adding images can increase readership by up to 50% How? Images add more value to your content and most likely have visual cues that readers can follow. If you’re going to add images in your blog post, be sure to use them to your advantage.

4.) Be consistent in your posts

If you are going to write a blog, stick with it! Readers enjoy consistency—after all, they chose to subscribe to your feed because they wanted updates on what you were publishing. So be sure that you update your blog at least once or twice per week. This will help maintain a healthy relationship between you and your readers.

5.) Include a link in your posts to other relevant content that exists on your site

In order for people to find more of what they want from you, provide them with links that will help them get there. This can be done in the form of text links or even embedded content (such as videos). Always include a link in every blog post you publish so that people can find more of the information they want.

6.) Post your articles on other websites or social networks

This is one thing most people don’t do, but it’s extremely important if you want to have a successful website. Sharing posts from your blog on other websites and social networks is a great way to get more people to visit your site.

Once you have a nice following on one website, the odds of you being followed elsewhere increase dramatically. The secret here is that different types of audiences exist on all social media platforms, so it’s important you find them where they are.

7.) Incentivize people to comment on your posts

If you want to increase engagement on your blog, incentivize people to leave comments. One way you can do this is by creating a “leave a comment and win” competition. Another way is something John Chow talks about in his website ( johnchow.com ) where he offers readers the chance to win a prize if they can correctly answer a riddle within his blog post.

8.) Use social media to your advantage

I cannot stress the importance of this enough: social media is one of the biggest places where people find and consume content. Make sure you’re using it as much as possible—this will help increase traffic to your site, which is what you want.

9.) Don’t forget about your blog!

Even if you have a website with a large following, do not forget about your blog! A healthy blog provides fresh content to both new and returning visitors. So make sure that you’re taking time out of every day (or week) to create good posts for your blog.

10.) Make sure your content is easily shareable

You’ve put a lot of hard work into your blog. So it only makes sense that you want people to see it, right? If you post content that can be easily shared on social media platforms, more people will come across it—which means more traffic for you! Here are some good ways to make your blog posts easily shareable:

– Use images (the “share image” has to be the same as the post’s thumbnail)

– Add social media buttons at the beginning and end of your posts

– Embed videos in your blog posts (YouTube videos that people can click on to like/dislike, or watch, or comment on).

11.) Update your blog with fresh content at least once a week

Again, this is something most people forget. If you want to keep traffic coming to your site and maintain a healthy relationship with readers, it’s important that you update your blog at least once per week. This will help people look forward to another article from you and increase their desire to connect with your brand on a regular basis.

12.) Write titles that get people interested

People won’t read your blog post if they’re not interested in what it’s about. And they certainly won’t link to it or share it on social media—which means you’re missing out on traffic, which means you’re missing out on sales. Make sure that when you write your post’s title, you do so in a way that gets people interested!

13.) Get to the point quickly

People are busy these days—no one has time for drawn-out intros. Your blog posts should begin by getting right to the point—and they should do so as quickly as possible. This will help to increase the amount of time that people spend reading your posts—and it’ll also help you rank higher in search engines because you’re providing valuable information right away.

14.) Use video and audio content if possible

People love visuals these days. And if they can get a blog post through a video or an audio file, they’ll choose that format every time. Sure, it takes more work for you to record a video and post it on your site. But I promise you, this will make a huge difference in the amount of traffic that comes back to you from people who are looking for what you have to offer.

15.) Make sure you’re spending time on your other social media accounts

Did you know that all of the other social media accounts you have are just as important as your blog? They are—because this is where people go to find out more about who you are and what you offer. Don’t forget about Twitter, Facebook, Pinterest, Instagram, Google+, and whatever other platforms you decide to join. Make sure you’re spending time on all of them—if you do, you’ll see more traffic back to your blog.

16.) Use the pre-header (or truncating) feature of your hosting provider

If your hosting provider has a function that lets people read an excerpt from the first part of your blog post, use it! This is a great way to encourage people to click through and read the whole thing.

It’ll also save you some work—a lot of hosting platforms will only let people see the first part of any article if there is text after the “more” tag (or after they’ve clicked on something). You’ll just have to make sure that you write a great first sentence or paragraph—that way, no one will leave your site.

Great content is the ultimate way to get more users to engage with your webpage. Follow the following tips to make your website stand out from the crowd of others in the same niche as yours. Happy creating!

← SEO BASICS AND MORE CLOAKING: ALL YOU NEED TO KNOW →