Technical SEO SERVICES in Lucknow - ACECLiQ
What is Technical SEO?
Technical SEO is a form of SEO in which we meet all the technical requirements of the Search engines. Just like the guidelines, Technical Requirements also change rapidly, therefore there is a constant need for SEO audits for your websites.
This helps your website to appear more organically in the Search Engine Results Pages. It also improves your overall ranking in Lucknow. With its help, your website will be more responsive, user friendly and with your increased range you will be able to handle a much wider targeted audience.
Why Technical SEO important?
The primary objective of Technical SEO is to put you ahead of the competition. Other than that, the constant upgradation of your website will tell search engines like Google that you’re no joke and you mean business. It will, in turn, improve the ranking of your websites on the result pages.
Google wants the web pages to be highly responsive, user-friendly and project positivity to the visitors. And while practicing the said checklist, it will naturally rather organically rank your website at the top.
Technical SEO Services Checklist
JavaScript SEO
Javascript adds one more step for search engines to crawl and index the page. Therefore Javascript SEO is advisable so that it will fall under Google’s Crawl Budget and ultimately help Google to recognize your content and rank it better.
XML Sitemaps
XML Sitemaps gives a structure to the website in which everything is formatted in an orderly manner. It is done to make things simpler for web crawlers and it will thus improve your rank automatically.
Site Architecture
Site architecture is a process of structuring the website or web page so that search engines can easily crawl and index it. This will improve the ranking and the visitors can easily find whatever they are looking for.
URL Structure
URL structuring involves shorter URLs with dedicated keywords. This will also help search engines to index the page better. And shorter URLs are easy to remember and they are also easily shared without any hassle.
Structured Data
A well-formatted and structured content will always be appreciated by the search engines. This will improve your ranking, and makes you more apparent in the Lucknow specific SERPs.
Crisp Content
Too many chefs spoiled the broth. Hence, It is by default the most obvious thing to do, to make your content crisp and to the point. It also saves the time of the crawlers and visitors.
Duplicate Content
Duplicate content appears in multiple places at once. This confuses the search engines as they can not decide which content to rank. Thus it will raise a red flag on your website.
Hreflang Attributes
The Hypertext reference language attribute tells the search engine your connection with other languages. This helps the search engines to easily rank your websites in different regions and countries.
Canonical Tags
Often termed as “rel/canonical”, it tells the search engine that your website or webpage is the originator of the content. Adding this in your URL protects your data to get copied from other websites.
404 Pages
404 pages are error pages that appear when your browser is not connected to the server. Inevitably users do end up here. Therefore, making the interactive will only keep the users closer to your website.
301 Redirects
301 page redirects the user to the new location of the page. These are needed when you permanently move your page to a new location. A handy tool that many companies overlook and ended at the bottom of the page.
HTML Tags
Hypertext Markup Language is the most important indicator for search engine crawlers to smoothly evaluate the website. A good HTML tag will only help them to understand the intent of the website better.
CSS
Cascading Style Sheet is a language that works as skin to your HTML tags. It basically allows you to customize the HTML tags. This makes your website more cleaner for crawlers that will help them to rank you better.
Use SSL Certificates
Secure Sockets layer certificates are security certificates that secure the user data. Even Google has announced that having SSL Certificates will only boost your ranking in the SERPs.
Mobile-Friendly Site
The majority of users are accessing your website on their smartphones. Building a website that is not compatible with a smartphone will only decrease the traffic. It also affects the loading time of your site as well.
Speed your website up
The loading speed of your website also determines its ranking. The faster the speed, the better the crawlers can index it and eventually rank it better. It also helps the users who are accessing your website on their smartphones.
Enable AMP
Accelerated mobile pages launched by Google enable the content on your website to be compatible with a mobile phone. Mobile optimization is always beneficial for your website and Google AMP is exactly the thing for you.
Register in Google Search Console
Google search console enables the site owner to maintain and oversees the website. This also enables him/her to even solve the problems that the user is facing.
Bing Webmaster Tool
Adding your website to Bing Webmaster Tool will enable you to monitor your site on Bing Index Crawler. It also provides submission to ping tools, etc.
Page Speed
Having too much animations or complex coding decrease the page speed. It is not compatible with smartphones as well. web crawlers also avoid pages that has slow speed.
Hierarchy of heading
Having the data in the orderly manner on your web page will look good to the user and it will help them to understand it better. Proper use of H1, H2, H3… headings will only define your web page more.
Crawlability and Indexability
Having a broken link is a real pain. Creating one and posting it on other websites is itself a tedious task. It also devalues your business as well. Recovering the broken links will regain value and build your link profile.
JSON-LD structured data
JavaScript Object Notation – Linked Data is a code that offers a better bot-readable data to the search engine crawlers for indexing. it does not affect your HTML coding. it only improves your SEO game.
Search engine friendly code
Search Engine bots crawl millions of websites per day, which makes them tight on Time Budget. having a Search Engine friendly data will only saves their time and they will be able to index your site better in the SERPS
Primary Domain
Primary Domain is your original Domain that you chose to represent your Website. Having a primary domain is important as this is the identity of your online business. This is what your client see when they visit your website.
User Experience
User Experience should be of top notch. happy customer is what we want in the business. along with Search Engines, we also need to make customers happy. Their positive feedback will bring more customers.
Fix broken Links
Outdated and broken link will only bring dissatisfaction to the clients. It will also mislead and makes Search Engine Crawlers’ work more lengthy which will devalue your business in the Lucknow market.
Add Robots.txt File
Robots Exclusion Standard aka Robot.txt is a file that instructs web crawlers how to read and understand the web page. it is also frequently uses by Search Engines like Google to categorise themselves.
Optimize Internal Links
Internal Links are hyperlinks that directs you to another web page of your website. Optimizing them will play a crucial role in improving the user experience. In the long run, this will also help you to rank better.
Call to Action
Call to Action is a button or prompt that commands the user to complete a certain task. It is generally appear as a hyperlink like Register, Select Size, Log In, etc. Adding this command will improve the user experience.
Why us?
ACECLiQ is a leading SEO company in Lucknow. Search Engine ranking services help your website rank on Google. Therefore, if you want to beat your competitors in Lucknow and maximize revenues, the best way is to opt for search engine optimization services for your dream venture.
We understand that the websites indexed at the top positions of Google have a higher chance of attracting visitors due to higher traffic. We have an enthusiastic team in Lucknow of SEO experts who strives to skyrocket your business in Lucknow. Our SEO company produces the fastest ranking results as compared to our competitors.
We strictly adhere to Google’s guidelines and algorithms updates while performing Search Engine Optimization. We follow White Hat SEO practices for your business in Lucknow. Our focus is on achieving the best organic results for native consumers.
Testimonials
I had the best experience of working with ACECLiQ. Their commitment towards their services and timeliness are some of the main highlights that set them apart.
ACECLiQ is one of those companies that gives you no stress when boosting your digital presence. We had a great experience working with them. They truly know their stuff.
Let's Achieve Something Together
Frequently Asked SEO Terms
What is SEO?
SEO stands for Search Engine Optimization, it is a process of ranking your website or webpage at the top of the search engine result pages (SERPs) like Google, Bing, Baidu, Yahoo, Duck Duck Go, etc. It is a process to increase the number of organic visitors to your website. In short, by rendering SEO services one can increase the traffic and become more visible on the search engines most importantly Google.
SEO is a vital process to not only get noticed but also it will help the entrepreneur to generate leads. SEO is a continuous process that requires a keen eye towards the dynamic nature of search engines and a rational mind to stay ahead of the competitors.
What is Off-page SEO?
Off-page SEO refers to the work done outside your website such as backlinking, social media sharing, guestposting, bad links removal to increase the ranking of your website.
Are SEO and PPC interrelated? Which is better?
It depends on the nature of your business and budget. Ideally, both SEO and PPC generate the best results. However, If you need immediate results then the PPC campaign gives the best results. If you have a longer timeline, SEO can give an amazing return on the investment over time.
What is the difference between SEO and PPC?
The main difference is, a website’s traffic comes from an SEO is organic (unpaid) while the traffic that any PPC campaign generates is paid. SEO is an ongoing process, improves visibility, and delivers long-term results whereas PPC is a one-time setup that gives immediate results, improves sales, etc.
What does SEO stand for?
SEO full form is Search Engine Optimization.
What is technical SEO?
Technical SEO is the process of website and server optimization. It lets search engines like Google better understand your website. It prompts search engines to index website easily in the SERPs which improves organic ranking.
How can I do SEO for my website on my own?
- Choose the great domain name
- Detailed Keyword research
- Competition analysis
- Map targeted keywords
- Craft your content
- Produce regular content
- Add alt text to all your images
- Structure your website with the right headers
- Add Backlinks
- Build your social media network
What are Google algorithm updates?
Google’s search engine uses a combination of algorithms and numerous website ranking factors to retrieve data from its search index so that it can instantly deliver the relevant results for a query. Broad Core Algorithm Update is the latest Google Core algorithm update.
What are backlinks?
Backlinks are the links created when one website links with another website. For search engines, it is just like a “vote of confidence” for a specific page. The more backlinks you have, search engines think your content is authoritative and rank it higher in SERPs.
What is SEO Audit?
Analysis of client’s websites to find issues related to their position/rankings in the Search Engine Result Page (SERP).
What is On-page SEO ?
On-page SEO refers to the optimization of the website or webpages for search engines and users to understand completely when they crawl it. When searching for the keywords relating to your niche, ranking of websites is due to optimization of your H1, H2 titles, meta description, page speed, content, robots.txt, internal linking, xml sitemap etc.
What are inbound and outbound links?
All the links that come from other websites or different URLs are inbound links whereas all those links on your website that you have a link out to other websites or domains are outbound links.
What is robots.txt?
Robots.txt is a text file, which also refers to the robot exclusion protocol that tells the web robots or search engine crawlers which pages or files it can/can’t crawl from your site. It is used to prevent overloading your site with requests.
What is Conversion Rate Optimization?
CRO (Conversion Rate Optimization) is the most effective process of optimizing the website based on the behavior of users who have visited your website. Effectively running CRO campaigns helps get more clients.
What are google animal updates?
Google is fond of doing crazy things, naming algorithm updates in the name of animals is the prime example. Panda, Penguin, Hummingbird, and Florida, these few were the standout Google animal updates and still prevalent in the modern-SEO tactics.
What is Google's rank brain?
Google uses machine learning technology in the name of the rank brain. It was rolled out in the spring of 2015 and it helps Google to process and sort out the search results.
What is 301 redirection? Is it good SEO practice?
301 redirect is an indication that your website’s page has been permanently moved to the new location. It makes sure that users and search engines are sent to the right page. Since the redirect is permanent therefore it does not harm SEO as such.
What is indexing?
Indexing is a process that search engines use to store a website and its pages after they are crawled. Search engines like Google analyze the quality of content, images, videos embedded on the page to understand the page.
We have most specialized and expert SEO team in Lucknow
Adrit Gupta
SEO and Web Design Expert
Umang Sharma
Branding and Design Manager
OJaswi
Content head
Our professionals are updated with the latest SEO trends and algorithm updates from Google. We keep our selves updated with the help of best SEO blogs such as SearchEngineJournal, SearchEngineLand, Moz, etc. We provide best website ranking which does not fall with the core algorithm updates of any Search engines. We strategize building of your company’s online strategy.
Here are some of the ways we can help you in optimizing your websites to achieve the best positions in SERP-:
SEO Audit – Our SEO team finds technical issues affecting website ranking such as indexing, crawling, sitemap issues, spam backlinks, etc. We use advanced SEO tools and plugins like Google Search Console, WebsiteSEOChecker, SmallSEOTools, Ahrefs, SEMrush to determine the website SEO score.
On-Page SEO – Our team makes sure to optimize your web pages with the most relevant Title tags and meta-description. Apart from this, we embed certain high graphics images and videos to your website to make it more visually appealing.
Off-Page SEO– We focus on building genuine backlinks and boosting authority of your websites. Google analyses the source of these backlinks to rank a website. We mostly pitch high domain authority websites through guestpost outreach and get your links in their article or blog posts.
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