Top 10 tips for Ecommerce SEO

If you’re thinking about starting an eCommerce website, you need to know how to do SEO for it. It’s not as easy as doing SEO for a blog or other type of site; there are many different factors that go into ranking well in search engines and getting more traffic.  In this post, we will cover 10 important tips on how to do Ecommerce SEO.

1) Use the best keywords possible:

Using the right keywords is one of the most crucial parts of your optimization strategy because it helps people find your site when they use those words in their search queries.

Optimizing the keywords for the search engines goes hand-in-hand with creating great content. You’ll want to make sure that you don’t sacrifice one for the other – they both need to work together in order for your website to attract new online traffic.

2) Use the right keywords in your title: 

The words that you use in your titles and headlines should be no more than 70 characters long. They also need to appear near the beginning of the text i.e. H1 headings, H2 Heading, and so on should also use the keywords. Google uses them as a factor for determining what page should rank highest on results pages when people search with those terms.

3) Create an eCommerce sitemap: 

keeping the website structured and sitemap on point is very crucial for Google to help it understand your website hierarchy and pages. And when the website is eCommerce it becomes 100 times more important.

Google’s Webmaster Tools has a section for creating and submitting your site map, so it is easy to monitor how well the pages are indexed. Remember that each page on your website should have unique titles, descriptions, keywords, etc. for them to be easily indexed.

4) Have a blog on your website:

A blog is one of the best ways to create fresh content, showcase products, and engage with your audience. Having a blog on your eCommerce website is much more effective than having it on a separate site because the content will be related to your products and it’s more likely that users will find your website in Google searches.

5) Create good product descriptions: 

Product descriptions are important because they give the user an idea of what your products look like and how to use them. They should be around 250 words long, include relevant keywords (like colors or sizes), and have no grammatical errors or typos.

Remember that search engines crawl different types of web pages in order to display them on their search results pages.  As a result, even if you have all of these tips in place for your eCommerce website, it is possible that they won’t show up in Google or Bing searches unless you can get links from other sites pointing to yours!

6) Use Schema Markup:

Schema markup code is used to make it easier for search engines to understand your eCommerce website’s content i.e. products, images, videos, etc. If they can’t understand what’s on your site, it’s much harder for them to crawl and index the content.

Google uses structured data markup in order to display rich snippets in search results. Rich snippets are extra pieces of information that appear right under the title of a search engine result that includes reviews or star ratings, images or videos, or product price and availability.

7) Optimize your site’s loading speed:

If you have a slow website and do not open in 3 -4 seconds people are less likely to stay there. Make sure that the images on your pages load fast, as well as any background graphics or videos, Keep the CSS and animations on the lower side and focus more on faster loading and small page size – Google has recently made changes to their algorithm so they rank sites higher if they load quickly. 

8) Make sure your site works well on mobile devices: 

In the past, not many people browsed on their phones. However, as smartphones become more prevalent and affordable, more and more people are browsing the web from their phones. If you have a responsive website that automatically changes based on what device it’s being viewed on, then this won’t be an issue for you. Ecommerce businesses need to make sure that they are catering towards those users by developing a separate version of their sites for use on mobile devices (like iPhones or Androids). It will help them improve your page experience and web vitals

9) Make sure you have reviews on your site: 

People are more likely to buy products if they can see what other customers think about them. If people leave reviews, make sure that the URL of each one is unique and contains at least some relevant keywords – this will help with SEO! You can also try to increase the reviews considerably by asking the buyers through emails or pop-ups.

10) Link out to authority sites when possible (but don’t spam): 

Sites that have a lot of good, relevant content will often link out to other sites in order to recognize them for their efforts. If your website can add value by linking out to another site’s blog post or product page, go ahead and do so!

One of the best ways to get your eCommerce site indexed and ranked higher in search engine results is to find websites that are similar to yours and ask them to link over.

However, don’t build backlinks from untrustworthy sources- Google is constantly updating its algorithm to penalize websites that do so. Therefore choose wisely the kind of backlinks you are acquiring from the web.

Conclusion

If you are having a problem with the raking of your website the best way is to hire a top-notch SEO agency that has a good reputation among e-commerce website owners. This will help you get a second opinion and help you move swiftly with your project while solving the hurdles of ranking the website.

There are many different ways to improve your search engine rankings, but these top ten tips should give you a good start! You can successfully achieve consistent eCommerce SEO growth if you follow these easy steps. You’ll build a positive online presence one step ahead of the competition at all times by making sure that your website is search engine optimized.

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