REASONS WHY GOOGLE REWRITES TITLE TAGS AND HOW TO AVOID IT

 

But what if Google starts rewriting your title tags? That’s what’s been happening to some webmasters lately, and it’s causing them no end of grief.

So why is Google doing this, and what can you do to prevent it? Let’s take a look.

Table of Contents:

Reasons Why Google Rewrites Title Tags

There are several reasons why Google might rewrite your title tags. Here are some of the most common ones:

  1. The title tag is too long.

Google will often rewrite a title tag if it’s too long, because it wants to show the most relevant information to users in the SERPs.

  1. The title tag doesn’t accurately reflect the content of the page.

Google doesn’t want to show users results that are misleading, so it may rewrite a title tag if it doesn’t accurately reflect the content of the page.

  1. The title tag is keyword-rich, but not user-friendly.

Google wants to show users results that are relevant to their queries, but it also wants to make sure the results are easy to understand. So if your title tag is too keyword-rich, Google may rewrite it to make it more user-friendly.

  1. The title tag doesn’t include the keywords that users are searching for.

If your title tag doesn’t include the keywords that users are searching for, Google may rewrite it to include them.

What You Can Do to Prevent Google from Rewriting Your Title Tags

So what can you do to make sure your title tags aren’t rewritten by Google? Here are a few tips:

  1. Make sure your title tags are between 50 and 60 characters long. Google has been known to rewrite titles that are too long or too short.

  1. Make sure your title tags include your primary keywords. Google has been known to rewrite titles that don’t include keywords.

  1. Make sure your title tags are well written and interesting to read. Google has been known to rewrite titles that are poorly written or not interesting.

  1. Use a tool like the Google AdWords Keyword Planner to find keywords that are relevant to your business. Then make sure those keywords are included in your title tags.

  1. Monitor your website’s Google Webmaster Tools account for messages from Google about rewritten title tags. If you see a message from Google about a rewritten title tag, take action to correct the problem.

If you follow these tips, you should be able to avoid Google’s rewritten title tags and keep your website ranking high in SERPs.

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