How to Use Local SEO: Strategies for Local Business Owners
Local SEO can be a powerful tool for local business owners. Local SEO is the process of optimizing your website to rank higher in search engines for keywords that are specific to your location. For example, if you own a coffee shop in Lucknow, UP and want more customers from within city limits, it would make sense for you to optimize your site so that it ranks high on Google Maps when people type “coffee shops near me” or “best coffee shops in Lucknow.” In this blog post, we will discuss how local business owners can use Local SEO services to bring more traffic and increase ROI.
The number of people who work from home is rising rapidly. It’s estimated that by 2020, 50% of the Indian workforce will be working remotely more than half the time. One reason for this trend is because it’s becoming easier and easier to do so thanks to technology like remote desktop and cloud-based document storage.
But there are other reasons too: some workers prefer a more flexible schedule or want to avoid high rents in major cities. Whatever your reason for wanting to work from home, one thing’s for sure: you can’t afford to use Local SEO!
Here are four ways you can get started with Local SEO today.
1. Research Local keywords that are important to you
What are some of the specific terms related to your industry? Are there any local keywords for which you want to rank high on Google Maps? These are some of the things to consider when researching what you should consider keyword targets for Local SEO.
2. Check Out Google My Business
Ensure you’ve verified your business information on Google My Business (you can verify your business at google.com/business). As soon as you do, you’ll be able to describe what you offer, link to your website and other social profiles, upload photos for people to see, and pick the category that best suits the kind of business you’re in. This information will then show up prominently on Google search engine results pages for a search on your address or phone number.
3. Optimize your website
Don’t neglect to optimize any aspects of your site for Local SEO. Consider the keywords you want to rank high on and how they relate to what you do, such as “San Francisco wedding photographer.”
Make sure that all local information about yourself is accurate and accessible from a central location on your site or blog. Also consider creating unique landing pages for specific locations near where customers are looking online. This can be an excellent way to build trust with potential clients in new areas!
4. Optimize your images for local SEO
Images are some of the most important factors when it comes to Local SEO. Since Google wants to make sure that users have access to high-quality, relevant information about businesses they search online, one way it does so is through image searches.
One study found that nearly 50% of all mobile searches were related to location and shopping intent: in other words, people didn’t just want general results anymore; they wanted something more personalized and specific! So how can you optimize your site’s photos? Put simply: use accurate captions on every photo! This will help with rankings as well as accessibility since prospective customers won’t be able to see these photos if there aren’t any clear descriptions.
5. Verify your business
This last tip is more of a cautionary note than anything else. According to the Local Consumer Review Survey, 90% of people trust online reviews as much as they do personal recommendations–if not more! This means that it’s essential for you to have an active presence on sites like Yelp or Google My Business so that customers can read about your company first-hand.
Unfortunately, there are some businesses out there who try to game the system by posting fake reviews using automated software programs. So how can you spot these fakes? Every review site has its own process for verifying new accounts before allowing them access; make sure yours verifies with phone calls and emails sent directly from real people at your company (not bots).
In conclusion, using Local SEO strategies for your business is essential in growing and maintaining a local presence. By using GMB Ranking services, optimizing your site’s images with captions, and regularly posting reviews on popular sites such as Yelp or Facebook, you can help to boost your rankings when it comes to location-specific searches!