HOW TO MARKET YOUR SEO SKILLSET TO CLIENTS
With the advent of Google Panda, Penguin, and Hummingbird, Search Engine Optimisation is more important now than ever. Having a strong marketing campaign for your SEO business will keep you thriving in the demanding modern market.
While bringing relevant traffic to clients is your piece of cake, bringing clients to your own agency is another humongous task to accomplish. With so many emerging and existing competitors in the field of SEO services, it is crucial to stay ahead to be able to put your skill-set to use.
Table Of Contents:
Tips to get more clients for yourself as an SEO agency
If you’ve got a great deal to offer, here are some tips to make it stand out:
f you’ve got a great deal to offer, here are some tips to make it stand out:
Get your name out there
If you don’t have a web presence for your SEO company, get on it! A simple website with some information about what you do and how you can help will go a long way. Make sure it’s complete with up-to-date contact details so that potential clients are able to get in touch with ease
Upgrade your marketing materials.
SEO is a fast-paced industry, with new trends coming up all the time. Keep yourself ahead of the game by staying on top of current marketing materials and making sure that they’re in tip-top shape. If you’ve already got some great brochures and business cards, get them re-printed just to be sure.
Make it personal.
With the sheer volume of SEO companies out there, you need to stand out from the crowd! Inject some personality into your business by engaging with customers and offering a tailored service that no other company can offer. Don’t be afraid to get creative in how you do this – every client is different, which means that every client needs a customized service.
Put time
Put time into making your business truly special and it’ll pay off tenfold. Be active and involved with your clients! This does not simply mean calling them up and updating them on how things are going. There should be more interaction than just this simple contact every once in a while
Educate yourself on SEO.
Knowledge is power, after all! If you want to be able to market your services successfully, make sure that you understand the industry inside-out. A passion for SEO can go a long way, as it allows you to recognize great opportunities and adapt to changes quickly. Spend time working on your knowledge and watch as your business flourishes before your very eyes!
Be prepared for the future.
SEO is an ever-evolving industry. Make sure that you stay aware of current trends and how they can be used to your advantage. As the SEO industry evolves, so do people’s needs. Make sure that you are able to adapt to these changes efficiently and without unreasonable costs, as unreasonable costs mean unreachable expectations.
Get creative!
Think of new ways in which you can market yourself effectively. If you’ve already got a strong web presence, what other methods can you use to market yourself? For example, SEO is becoming more and more popular. Perhaps you could try using your skills to help current clients who are struggling with their online presence by creating a great-looking website or blog for them.
Be professional!
Make sure that your customers know how important they are by offering the utmost in customer service. Be approachable, make sure you communicate well and keep your lines of contact open. This way, if the client has any questions or needs your help with anything, they can
Offer custom services!
By adding some unique twists to your typical SEO packages, you’ll stand out from the crowd and prove to your customers that you’re prepared to go above and beyond their expectations. This is sure to leave a lasting impression on potential new clients, allowing them to see how much more you can offer than the next SEO company over!
Use social media.
Outsourcing some of your marketing efforts not only allows you to utilize other people’s skill-sets, but it can also be a perfect opportunity to free up your own time. By outsourcing some of your social media marketing responsibilities to an expert in that field, you’ll have more than enough time to focus on other aspects of your business.
Competitor analysis.
Keep track of other SEO companies and how they market themselves. This is vital if you want your product to be noticed in a saturated industry, as it’s important that you stay ahead of the competition! Keep an eye on what your competitors are doing and take inspiration from them, but don’t let them control your strategy – use their ideas as a springboard for creating something even better.
Portray your own first page in the most appealing way
While aiming to market yourself as an SEO agency, remember to portray your own first page in the most appealing way. You should remember to create a sense of confidence in your clients’ minds to be their first choice when looking for an SEO agency that would suit their needs. It needs to include keywords that people are using in search engines. Having a first page that is full of keywords will help push your site up the rankings. It will also allow for easier indexing by search engines as well.
Get client feedback and testimonials.
Clients want to know that they are not just simply throwing money down the drain by hiring an SEO company. If you have a good track record, you will be able to show clients that you are worth the price.
You can do this by having examples of past projects similar to what they want to be done, or sharing case studies with them if available. Make sure these records are organized and easy for the client to peruse at their leisure. If it is complicated, they will not take the time to look through them.
Create client reports.
This document should be thorough and comprehensive. If any changes need to be made, it should be easy to read and understand what is happening. This report should highlight the key points that you feel are important about their site.
If you do this well, at times a client may not even need to see your report in order for them to get a clear understanding of what you did for them. Include statistics, examples of what you changed on the site vs. before, or anything else that will help your client understand how this was beneficial to them. Be able to stand behind your work.
Conclusion
Becoming a good SEO company begins with getting clients to provide services to and get into the flow of work. Follow the above tips to stand out from the crowd of multiple SEO service providers out there.