How to make your own SEO Budget: Prioritise your Needs
SEO budgeting is not an easy task. How do you know how much to spend on SEO? How much should your business be investing in it? And how can you justify the cost of a strong, well-done SEO campaign to your boss when there are so many other things that need attention right now? These are all valid questions and concerns. This post will help answer them!
In this article, we’ll discuss what you should consider when creating an SEO budget for your small business or startup company.
How much money should you spend on SEO?
In reality, there is no set amount that one must invest in SEO. Since every business and industry will have different needs when it comes to their digital marketing strategy or marketing, in particular, this means each business will have a different SEO budget.
The first thing you need to do is assess your business needs and set goals for what you want out of an SEO campaign. Then, based on those findings, determine how much money would be reasonable to invest in your digital marketing strategy.
Some examples of questions that may help guide this process are:
How much money do you have to spend?
If your budget is limited, you’ll want to focus on projects that are most likely to increase traffic. Look at keywords with high volume and low competition levels for opportunities where there’s an opportunity to get in front of customers who haven’t heard about your business before or already know what they are looking for.
While it’s never a bad idea to focus on long-tail keywords that are easier to rank for because they tend to have less competition, the truth is that you may not need them if your budget doesn’t allow for heavy investment in SEO.
On the other hand, if money isn’t an issue and you want maximum results as soon as possible, then go ahead and invest more heavily towards your digital marketing strategy because there will be no limit on what you can spend! Just make sure you’re spending this extra cash wisely by investing in experts who know how to grow your business using search engine optimization.
What are my competitors doing?
The next thing that should factor into every business’ SEO plan is their competition. Since no one wants to be left in the dust of their competitors, you’ll want to identify what they are doing on digital platforms like Google, Facebook, Instagram, and more.
If your competitors are ranking well for keywords that are important for bringing traffic into your business’ website then you will need to step up your game if you hope to get ahead of them!
On the other hand, there may also be opportunities where it seems as though some businesses have neglected specific keyword opportunities because none of their paid ads show up for these terms or phrases. This can mean less money spent by companies on SEO so this could provide a nice opportunity for new businesses looking at launching an SEO campaign without much competition from big brands.
What kind of SEO will help you meet your business goals?
Last but certainly not least, businesses need to consider whether or not the SEO they are interested in pursuing is worth their budget. For example, if a company wants higher rankings for keywords that drive traffic through paid search engine ads then it would be wise to invest more towards an AdWords campaign than organic search because this type of marketing can cost thousands per day!
On the other hand, if companies want free visitors from relevant terms and phrases so they won’t have to spend money on advertising at all (like what happens with YouTube videos), then investing heavily into SEO probably isn’t necessary. Instead, these types of digital projects should focus on branding opportunities where new customers who find them organically will feel more loyal to the brand because they got there without any interference or influence from social media ads, pop-up advertisements, and more.
Prioritizing your SEO needs will help you make a realistic budget that aligns with what you expect out of an SEO campaign. This way it’s easier for businesses to stick within their means while still getting results!