Google Search Console: The best SEO tool
Google Search Console is the best SEO tool there is to track your organic search results. It’s free, it’s easy to use and its analytics are second to none. That’s why every single website owner should be using this system (if they aren’t already).
Let me show you how Search Console can help you do a better job of optimizing your site for organic search.
Why Is Google Search Console Such A Big Deal?
Google has roundly taken its share of flak for displaying results that are less than useful, but it remains the most popular search engine by far. And because of this (and other factors) there is a lot of traffic to be found in organic search results. So it makes sense to make the most of what you’ve got.
On top of that, Search Console is an absolutely invaluable tool. It’s something I personally use on a daily basis and without which I would struggle with my work as an SEO professional.
If you want to get ahead in 2022, it’s essential that you start using Search Console. Fortunately, it’s easy to set up and even easier to use.
How Can I Use Google Search Console For My Site?
There are a number of features in Search Console that can improve your site’s SEO and drive more traffic:
- It helps you find links to your website and disavow bad links (which we’ll cover shortly)
- It provides all the information you need for your sitemap (important for search engine bots)
- Analytics that give data on how well your site performs in organic search results (and where it could be improved)
All these things are invaluable to anyone who wants to drive traffic to their website. Here’s a quick look at some of the most important features.
Impact On SEO Rankings
This is your number one priority as an SEO professional. After all, rankings are the name of the game and without them there’s no point in doing any of this at all.
Here’s how Search Console can help:
- If you search for your site, it shows whether your site is indexed or not
- It shows the ranking history of your site’s pages, for however long you choose. Starting to see a pattern here?
- It provides an overview of all the keywords that are driving traffic to your website
- The search terms report tells you which are most popular and how often they are clicked. Use these to find new keywords