10 Easy Ways to Keep Your SEO Customers Happy and Increase Client Retention
It’s a fact that SEO customers will remain loyal to your company if you can provide them with quality services. In this blog post, we’re going to discuss 10 easy ways that you can do just that and ensure customer happiness while increasing client retention.
Table Of Contents
- Keep your standards high
- Offer a free trial
- Respect deadlines
- Don’t overpromise and underdeliver
- Be transparent about what you’re doing each step of the way
- Provide helpful resources
- Capture testimonials from previous clients
- Deliver quality content that reflects what your client needs from you
- Offering helpful resources such as templates or marketing tips
- Try not to work too many jobs at once
1) Keep your standards high
It’s important for clients to know what they are getting when they hire an SEO consultant or SEO service provider. When it comes time for the contract renewal date, make sure you have met or exceeded their expectations in all categories of the contract from day one. This way, there is no doubt about whether or not someone should stay with your company!
2) Offer a free trial
One of the best ways to make sure that your SEO customers stay happy is by offering them a free trial. This way they get to sample what your services are like without any risk and if they like it, they can proceed with a contract. If the client doesn’t like it, then there are no hard feelings since they didn’t spend any money!
3) Respect deadlines
It’s important for you and your SEO customers to be on the same page and respect each other’s deadlines. If you know an SEO project will take longer than two weeks, tell them so upfront so there aren’t any surprises. If deadlines are not respected this could lead to an unhappy customer, which we don’t want!
This is why it’s important to respect deadlines with your clients. If you are on the same page, then there shouldn’t be any problems or misunderstandings about how long an SEO project takes and when a deadline needs to be met. This way everyone stays happy while working together towards common goals!
4) Don’t overpromise and under-deliver
It can be tempting to make big promises to your SEO customers, but this only sets you up for disappointment. Make sure your promise is realistic and that you can deliver it on. This will ensure that your SEO customers stay happy with the work you do!
5) Be transparent about what you’re doing each step of the way
It’s important for both you and your SEO customers to be transparent about what’s going on throughout the project. This transparency builds trust and helps set realistic expectations. Be sure to let them know about any delays or changes in the project scope so both parties are aware of what is happening.
6) Provide helpful resources
You want to keep your SEO customers happy, which means providing them with helpful content that they can use. A great way to do this is by including links to other pages on your website that contain more information about whatever it is that you’re talking about in your blog post or email newsletter. This will help increase retention by offering clients easy access to materials for when they need them!
7) Capture testimonials from previous clients
Testimonials from previous clients can be a great asset in convincing other prospective customers to hire your company for their SEO needs. Make sure there are plenty of them upfront so prospects can see just how much other people love working with your company. The more testimonials you have up front for prospects to see, the easier it will be to convince them that they should choose you as their SEO service provider!
8) Deliver quality content that reflects what your client needs from you
Proactively, it is important that you are producing content that reflects the needs of your client. You want to produce content that is personalized and provides just what your targeted audience is looking for. Providing your clients with the content they want will increase retention and customer satisfaction.
You can create better content by ensuring that you understand who your target audience is and what their needs and wants are. Think about the type of information they may be interested in or what type of questions they may have. This way, when you create your new blog posts or email newsletters you will be able to provide them with exactly what they requested!
It’s also important to keep this updated so you aren’t sending out any outdated information. If there has been a change in your clients’ business or in the industry, you will want to let them know so they can stay informed and continue to receive a high-quality product from your company.
9) Offering helpful resources such as templates or marketing tips
Offering helpful resources such as templates or marketing tips is a great way to provide new material to your SEO customers for when they need it. Providing templates of new updates on Facebook or Pinterest is a great resource for marketers who want to keep their clients up to date with what’s going on in the industry. For example, you could offer a template for social media updates and include recommended posts and how often to post them each week.
10) Try not to work too many jobs at once
Working too many jobs, at last, can take away from quality work that needs to be put in. If your schedule is already packed with work then try to focus on the jobs that will bring in the most revenue and build customer satisfaction. This will help increase retention for your company!
Conclusion
There are many other ways to keep your SEO customers happy, but these are just a few of the most important. If you want great customer satisfaction then try implementing some or all of these tips into your work schedule and see how it goes!