How can Social Media Marketing help in sky-rocketing business in Kanpur?
If you are actually serious about expanding your business online, you must be aware of how crucial it is to broaden your outreach on social media platforms like Facebook, YouTube, Instagram, LinkedIn, Twitter, etc. Besides serving you as an effective platform for promoting your business digitally, these social media channels also help you engage with your audience personally, build your personal brand, generate leads, and drive website traffic.
It would not be wrong to comment that Social Media Marketing has become an inevitable part of Digital Marketing in today’s time. We are not in a position to ignore its importance at any cost whatsoever.
Today, in this blog, we will discuss a few social media marketing trends that have gained popularity recently.
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Marketing by Influencers-
This is one of the smartest and effective ways to build your social media campaigns and expand its outreach. Here you approach Social Media Influencers related to your niche industry who have a huge number of following.
The brands pay online personalities to promote their products and services across various social media handles, which are the most effective platforms for building strong marketing campaigns.
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Using Stories-
Several social media platforms like Instagram, Facebook, and now LinkedIn have made stories an integral part of their campaign building to cater to their User Experience (UX). Stories are ephemeral pieces of content and are temporary in nature.
Although investing in stories might not be very sustainable or long-lasting, but for some businesses, it has delivered some significant returns. Hence we strongly recommend you to give it a shot and analyze how it is helping you, or if it creates any difference? It is also advisable to use stories to incentivize your brands with special offers and discounts to drive more consumer engagement levels, serving you as a powerful CTA (i.e. call to action.
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Augmented Reality (AR)-
This tool blends digital and physical elements while promoting your business on Digital Platforms. Its main objective is to create an optimum User Experience that allows them to analyze products and services both in tangible and intangible forms. Some popular platforms subscribing to this tool are Snapchat filter, Pokemon Go, Arloopa, etc. One such example is 360 Virtual Tours that allows visitors on Google My Business to have an in-store experience.
Although this strategy has not gained enough momentum In India Markets, it is expected to touch $209.2 billion marks by 2022. More and more Virtual Advertisers, Brands, Businesses, and Social Media Platforms are coming forward to invest in such useful tools. Some examples include Facebook AR Studio, Sephora Virtual Artist, etc.
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Alternative Platforms-
Apart from popular online marketing mediums Like Facebook, Twitter, and Instagram, there are also newer channels emerging in the market that the advertisers are opting to build a robust virtual campaign. Some of the examples include TikTok, Pinterest, etc. These platforms are the ultimate target, especially for the younger marketers who are more focused on building an interactive engagement with their visitors and making it more fun.
For instance, Pinterest has gauged much popularity in recent times due to its innovative and engaging interface. Most Marketing Brands have reported that this platform has served them highest ROAS( Return on Ad Spend) than any other social media platform. It also motivates you to choose your marketing campaigns by analyzing its demographics reports wisely. For example, TikTok is more prevalent among Gen Z Users, while Pinterest is more female-oriented. Besides that, varying styles, themes, templates, content formats appeal differently to users.
Consumer Service-
To leaves no stone unturned, more and more Social Media Platforms are advancing for effective consumer services to provide them optimum User Experience ( UX). They have shifted their focus to a large extent in gaining genuine customer reviews and complaints to appear more reliable and trustworthy in the market. It enables the companies to build long-lasting, valuable relationships with their clients and prove their mettle among so many competitors
One such prevalent example of this is Amazon Customer Service Twitter Account.
- Social Media Calendars– Most marketers rely very strongly on creating well-optimized social media calendars to schedule social media posts in advance. It comes in handy when the main target is to engage with your audiences or followers regularly. They help marketers to plan the type of content, time of posting, managing multiple campaigns, and tracking deadlines.
Some of the standard formats used for Social Media Calendars are:
Paper Calendars: Traditional mode of hand-written notes
Spreadsheets– A well-organized layout to plan posts in advance
Software Services- Automated built-in programs with time-efficient capabilities.
PS: We at ACECLiQ, a digital marketing agency in Kanpur, help you in building strong social media campaigns across several social media handles like Facebook, Instagram, Twitter, LinkedIn, etc.
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