#5 ways Digital Marketing is Better than Traditional
Marketing
We know that world marketing is drastically changing and it’s totally shifting from traditional to digital marketing. As you can see that each year marketing gets more expensive and more competitive.
Talking about firstly what is Digital Marketing, basically it is a form of marketing that provides you products or services through your electronic devices at your home from anywhere in the world. On the other hand, we have Traditional Marketing typically involve from advertising through newspapers, magazines, radio, and TV, and from this you get to know where the services or product is available there you go and take it.
And the 5 ways which show that Digital Marketing is better than Traditional Marketing.
1. Minimum cost
Money is the main factor of every business and in Traditional
Marketing advertising through newspapers and TV ads takes a lot of costs and on the other hand, we have Digital Marketing which can be promoted through social media platforms like Facebook, Instagram, and Google ads can be done at minimum cost as compared to traditional marketing.
2. Real-Time Result
With traditional marketing, you have to wait for weeks even months also to run your business and to earn a profit because there is a lot of competition in the market and as if compared to digital marketing it takes less time if you run your business online because it gives you a real-time result. You can see everything on the website of your business.
- Number of visitors
- Most active time of the day
- Conversion rates
- Bounce rates
3. Non- Intrusive
You know that people buy newspaper for reading not for the ads and they take TV for their entertainment, not for the ads basically when the ads come so they skip the channel if they don’t do this so they don’t listen and on the other hand, we have digital marketing you can target the audience all over the world where you want to do through social media platforms and Google ads and you can also see the number of visitors in your business who has searched for you and you can also send personal emails to your visitors. You also see the difference on your own which is best.
4. Brand Development
As talking about the brand development in traditional marketing vs. digital marketing brand can be measured but one thing these statistics don’t take into consideration in comparison to traditional advertising vs. online advertising is the brand image the online advertising gives rise to. This is mainly because with the limited space and frequency of advertisements with traditional marketing, digital marketing clearly win in this category because in this you have your whole website where you can share things to people a lot through the social platforms all over the world and from this, your company or business will expand and so your company brand will get popular.
5. Publicity
In traditional marketing, publicity is very tough due to the high competition in offline marketing as compared to digital marketing because they gain publicity by promoting their advertisement on a social media platform like Facebook, Instagram, and by sharing your post.
Conclusion
You already read this article and you know that the world is fully changing and its whole process is converting traditional to digital because in this you can work anywhere from where you are in all over the world and from this your business will expand and as compare to traditional marketing you can work from that place from where you are doing that work and your business get expand only that area. In this way, we can say Digital Marketing is better than Traditional Marketing.
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