Apple’s new Search Engine will give rise to Apple SEO
There are massive reports doing rounds that Apple might launch its first-ever search engine to compete against global giants like Google. It will function on the same crawling concept through the ‘Applebot.’
Until now, Google used to pay a massive amount of finances, in billions to Apple to allow it to be the priority search engine for its users on Safari for IOS, IPadOS, and macOS, which implies that iPhone, iPad, and Mac users use Google as their default search engine.
However, as per current reports, this deal might come to an end since ‘Apple,’ because of the recent defaults and pre-installations on Mobile Devices, is considering breaking its ties with Google and launching its own Search Engine. Any further dealing with Google in such respect might create a significant barrier to entry.
It may cause severe repercussions from the European Union as well since they have a history of targeting Google’s anti-competitive behavior and attitudes. They might pressure Apple to disallow its users, preferably Safari, to use Google as a search engine and give them the exclusive right to choose the search engine according to their free own free will while launching Safari.
The reason behind Apple launching its Search Engine
Besides regulatory pressures and market competitiveness, several factors paved the way for Apple to launch its search engine, for instance, the maturation of Apple’s Siri and iCloud.
Market Autonomy
Apple is now the most valuable company in the entire world, with a humongous net worth. There can’t be any reason why they would want to rely on Google in any respect. They no longer want to depend on Google Finances or restrain themselves from launching their search engine in the market or from tapping into newer markets.
RESEARCH
Apple is pouring in massive amounts of capital infrastructure on its research and development to launch its search engine. Their recent job listings indicate it on their website for Search Engineers.
They are also incorporating AI, MLP, and NLP for their services.
RECENT UPDATE TO ‘About AppleBot Web Crawler Page’
Apple gave its first significant indication when it updated its ‘About AppleBot Support Page.’ There was a strong peculiarity in the information or data that Google usually provides to its webmasters and SEOs.
If this comes true, no doubt, Google would be getting some serious competition from tech giants like Apple.
APPROACH AND INNOVATION
Apple’ is the company that has always remained in the limelight for its uniqueness, be it its innovative marketing campaigns or functional high-tech gadgets. Hence, it is expected that the search engine launched by Apple will be a lot more different than the other popular ones like Google, Yang, or Duck Duck Go. Their Search Engine technology would go beyond data mining or merely showing advertisements. It is speculated that its search engine would operate on a highly personalized data hub and would be independent and private, with deeper integrations with its operating systems.
Undoubtedly, this could turn out to be a landmark decision by Apple when it comes to beating its competitors.
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