Digital Marketing Services for Healthcare Industry
According to The Economic Survey 2019-20, the ratio of Doctors to its population is 1:1456. This clearly means for every doctor, there are over a thousand potential patients. But does every patient get the correct treatment? In 2020, Corona Outbreak has shown the world the need for healthcare. Even, multiple rumors were there regarding COVID-19 which were obviously false and thus showing us the unawareness of healthcare.
Healthcare is a much wider concept which includes ‘maintenance or improvement of health via the prevention, diagnosis, treatment, recovery, or cure of disease, illness, injury, and other physical and mental impairments in people’ (courtesy Wikipedia).
Why does HealthCare Industry need Digital Marketing Services?
Knowing the Doctor-Population Ratio, we can understand the fact that how difficult it is for a doctor to manage every patient out there. Many hindrances that Doctors, Hospitals, and Pharmaceutical Companies face in the Healthcare sector can be overcome with digital marketing, such as-
- Interaction with the wider audience.
With every other person having access to the internet, it would be fairly easy for them to interact with a doctor. Over 80% of the population look online for medical advice before they book an appointment in the hospital.
And there are many patients who feel some sense of insecurity may ask for advice with complete anonymity.
Many remote locations are unable to provide even basic medical facilities. With digitalization, medical advice and help will be provided with one single click.
- Share the knowledge worldwide.
Why limit yourself to a city or two, digital marketing services elevate your presence worldwide. We all have experienced many misconceptions about healthcare. Even during COVID-19, there were multiple senseless rumors about the virus. That only increased panic among the public.
Digital Marketing provides many platforms, for doctors and physicians, to share their knowledge and aware the misguided public about correct medical information.
- Medically specified information and information about the specialty of a Doctor.
- Informing the public about the latest discoveries and how they benefit society.
With the large variety of digital marketing services, all the problems regarding healthcare are being taken care of with ease. With more than half of the population, who still are not getting proper Healthcare, are actually benefiting from digital marketing. This is one of the best boons of Digital Marketing Services in Healthcare.
ACECLiQ is a Digital Marketing Company that helps to market a business via online mediums. From the Creation of a website to Ranking the website in different Search Engines, ACECLiQ has helped many such businesses of various sectors of the economy to reach the top. With our highly trained and experienced webmasters, the whole interface is user-friendly, which takes the whole experience to another level. Whether it is SEO Services or SEM services that your business requires, whether you want to increase awareness or want to join several virtual platforms to increase your reach, ACECLiQ has all the Digital Marketing Services that are required in Healthcare. Today, ACECLiQ is considered to be one of the best Digital Marketing agencies out there, and that’s just the beginning of their journey.
What is digital marketing?
Remember how newspapers used to come laden with pamphlets and offer coupons every Sunday? Yes, those days are long gone now but we do the same thing for you, on the internet. The world has moved on from newspapers to the world of the internet and apps, and so has marketing. We help you promote your brand, reach more customers, broaden your market and increase revenue source with the help of the magical power of the internet. And as you are too busy looking after your growing business, we take care of all things online and help you focus solely on the one aim that you started working for – growth.
We offer the top digital marketing services for heathcare, we help you achieve all the above and more, with a neat trick that is digital marketing. The whole idea is centered on being able to reach more people on the platforms that they spend the majority of their time. We devise a number of progressing and interconnecting sets of ideas that come together to form a strategy for sustained growth. We are taking marketing online!
Types of digital marketing services that can provide you greater reach
Search Engine Optimization is one of the very basics of SEO activity. What it means is that the search engine has better recognition of the keywords present on your site. And when a similar search comes up, it is more likely to put your page above the others. It improves the ranking of your site in search results.
Social Media Marketing
SMM is making your brand more likable on social media. One of the biggest marketing tools that we have at our disposal is social media, and making your brand more popular is what SMM does. It employs several ways for that purpose, and additionally also helps to maintain a better rapport with your existing clientele.
Online Advertising PPC
Pay-per-click or PPC is an online advertising model in which we pay the search engines to direct traffic to your website. The advantage of this type of advertising is that your organic SEO benefits greatly and you get excellent returns on your investment since the PPC form of advertising is not cost-heavy.
Many digital marketing clients operate locally and do not need international or national level marketing. Their clientele lies mainly in their local geographical area. Local SEO is for those businesses that want to focus their investment on getting results from their regional area
In very simple words, it helps make your website and campaigns more attractive. It may seem like the simplest of all methods but in reality, it is one of the most important and effective ones. Graphic designing also requires a lot of creativity, making your campaigns look way different and better than the others means that we have to work exactly that much harder.
If you are a new business that is looking to start its operation from the scratch then this is what you need. Web designing encompasses a lot of varied work, all of which culminate into the formation of a website. Web designing will include everything that there is in digital marketing, right from designing a user interface to set up an SEO campaign.
Search Engine Marketing
This is what you do after SEO. Search Engine Marketing involves making your website more popular. For this, we optimize your website to appear in a wide array of search data and at the same time be unique and easier to access in comparison to your competitors.
As the name suggests it involves the use of email to advertise your company. An email is sent to your existing and prospective clients, this email is an advertisement about your company and the services that you offer. Email marketing is used to facilitate sales or increase brand recognition.
A major chunk of our social, personal, and professional life revolves around smartphones. And that is where mobile marketing comes in, it helps you to get in touch, reach and convert potential clients. Mobile marketing involves the use of advertisements, SMS, email, SMM, etc. it is a comprehensive and personal form of advertising.
How our digital marketing services can help you grow in healthcare?
As the best digital marketing company for healthcare, we are good at what we do, and we also happen to know how to employ our particular skillset, and that is why we say it with such surety that in modern times staying relevant and current is important.
We help you target the right audience. Not everyone online falls into the category of your prospective client. You need to know the people that you should go after and maximize the benefit that you will receive from your investment. We offer you the tools to do that, we analyze the web traffic and filter out any unnecessary chatter, leaving only the core group of people who are looking for what you have to offer.
On top of that, we collect feedback from the responses that you get. This data is then analyzed and processed to form future strategies that in return provide you with increased return on your investment. So this is how it goes, one continuous never-ending cycle of growth.
Our digital marketing work includes
In addition to the services that we have listed above, as the best digital marketing agency for healthcare, we offer the following services.
SEO is one of the basic steps that need to be undertaken in digital marketing. Our dedicated team of professionals makes sure that your site and content are optimized to be modeled after the most searched and most sought content in your niche.
What your website has should be engaging and informative to read. It should be enough to not only get your point across but also to get the reader engaged in further interaction. We build up the content on your site in such a way that helps add more traffic and aid conversion.
Under this, we make sure that your brand name becomes a recognizable commodity on the internet. You are advertised in selected niches that maximize the chance of profitable conversions. In other words, you stand to gain a lot of new clients really fast.
Social media marketing
Social media is of tremendous importance when it comes to generating new leads and covering new markets. From the timing of a post to its structure and frequency, everything is a part of the strategy. We go through tedious processes to get it right every time.
The equivalent of your online identity, we design your website to stand out and stand apart from your competitors. We handle every detail, from security to the interface, with utmost care and precision.
Feedback and analysis
Investing in a service is a dear matter, we know that and we respect that. With us, you don’t have to worry about anything; we provide monthly analysis and revenue reports to keep you up to date on everything that is going on with your project.
We have most specialized and expert team of digital marketing
It is the work of our experts that has made us the best digital marketing company. Our professionals are not only trained in their respective areas of work but they also specialize in their craft. The difference between training and specialization lies in their drive, in their quest for perfection. We are capable of providing unique ideas, ideas that have not been explored before, ideas that your competitors cannot even think about. These ideas are what we put into the building of your company’s online strategy.
What makes ACECLiQ the best Digital marketing Company for Healthcare?
We don’t risk your future in uncertain hands. We hire from a pool of trained professionals who have years of experience in the field to guide them and an equally motivated strategist to lead them. And yes, all through the process, we never forget you. You get all the details as and when you want. But what truly sets us apart, what helps us distinguish from our competition is our drive to perfection.
We work on a dynamic schedule where your campaign is modified and monitored on a real-time basis allowing us to incorporate what works best for your campaign and do away with the redundancies. There are no other firs who offer our level of dedication to a campaign. It is not for nothing that we claim to be the best at what we do.
What ACECLiQ digital marketing services can help you achieve in your Industry?
We are the best digital marketing company for healthcare so there is a lot that we have to offer. But if you are looking for the answer in a single word it would be growth. Working with ACECLiQ, you stand to gain a trusted partner who takes into account your every need while remaining crystal clear on the revenue and costing process. There are no hidden costs and you don’t have to worry about, no last-minute modifications and budget adjustments. Working with us, what you pay for is what you get, plus integrity. Over time, we help your brand evolve into a dominant, well-known name on the internet.
Frequently Asked Questions FAQ
How do I know whether my digital marketing campaign is working?
It is one of the easiest things to measure. You will notice an increase in the number of queries you receive on your site and the total number of monthly conversions, as a direct result of your investment, will go up. You will also gain a profile of your clientele.
What do I have to do after investing in digital marketing?
Being the best digital marketing company in healthcare, we will take care of everything from that point onwards, the only thing that you have to do is provide us with your approval (after due discussion) for the strategy that we plan for you.
Is SEO something you can see result with?
Well, yes! When you work with the best digital marketing company , you can see the direct result of work as your website will begin to rank higher on the search results. Slowly, but surely, you will reach the first-page result categories. SEO is always an ongoing process so will have to stay invested; the moment you pull out, your ranking will plummet.
Do you provide immediate results through digital marketing?
Even though we are the fast and result-oriented digital marketing company, you will have to give us some amount of time to come up with noticeable results. As a rule of thumb, it takes anywhere between 4 to 6 months to bring about significant changes in your online performance. The reason behind this is that there are many things that we have to do to make sure that your ranking improves. Content creation, running campaigns, designing graphics, etc. this takes some time and momentum to get going. But once that it is done, you will notice a huge bump in your responses and ranking.
Is digital marketing affordable? Do I have to spend a lot of money?
The money that you invest goes into the making of your company’s future, so it is all worth it. And as far as packages go, the price depends on the work that you want to get done. There are cheaper companies that can offer you the services you look for but it would be advisable to not trust their promises. You want someone who actually works for your projects, not someone who just sells you empty promises.
What is SEO?
Search Engine Optimization or SEO is a process by which your website becomes more visible in search results and ranks higher than others. It consists of a series of on-page (relating to the performance aspect of the website) and off-page (relating to the content part of the website) activities.
Why do I need you for digital marketing?
A digital marketing campaign runs significantly differently from promotions on a regular Instagram page. Social media is just one aspect of digital marketing; there are many technicalities that go into the making of a successful drive. From managing the project on a real-time basis to staying a few steps ahead of the competition, your campaign needs a lot of supervision and technical guidance. And that is something that we are well equipped to not only handle but also to deliver.
Does digital marketing provide guaranteed results?
Yes, we do promise an increase in traffic and queries but we cannot guarantee that all of those queries will be converted. After handing over the data to you, we go back to working on your online strategy and gathering more feasible clients.
Will digital marketing help me reach the first rank in online searches?
No, that is not something that even the best digital marketing agency can promise. What we can guarantee is that your ranking will gain significantly and you will debut on much higher pages than you used to.