Top 10 free Digital Marketing tools list 2021

With over 4 billion users of the internet, leverage your business on digital channels and make use of this convenient opportunity in the race of marketing. Digital marketing is the new marketing that delivers a whole new expression of your business to your audience and holds the power to attract, engage and delight new customers. From your website to your online assets like digital advertising, email marketing, online brochures, and beyond, it is an umbrella of tactics to consider.


It can be weary at the same time an overwhelming process to select the best tools for digital marketing to suit your needs. This article outlines the top 10 free digital marketing tools for 2021 that can level up your business in the world of the internet.

2. Analytics

Google Analytics is an analytical platform for tracking your website or app performance. It works by data collection, configuration, processing, and generating reports on visitor frequency and other nuances which makes it a perfect traffic tool. Google Analytics helps you to decide the ideal combination models to monetize your business. It’s feature includes:

  • Real-time metrics on your website
  • Data on a site visitors check out & how long they stay in a particular section
  • Gets you data on new visitors vs. returning visitors
  • Creating and tracking custom events on your website
  • Ability to create goals
  • Audience insights such as demographics and geographics

3. Customer Relationship Management

Hubspot is the most frequently used software to rocket your customer relationship. Its information organization and management by tracking leads and building databases for businesses to have clear insights on their customers gives an easy-to-use environment. With Hubspot, you can achieve CRM via features like:

  • Searchable data storage
  • Extensive integration capabilities
  • Sales process tracking
  • Prospects tracking
  • Customizable views with deal and task boards
  • Contact deal and task management
  • Drag and drop communicator
  • Document sharing
  • Tracking and scheduling
  • Email connections
  • Prospect and customer database
  • Meeting scheduling

5. Retargeting

AdRoll is an e-commerce marketing platform that empowers businesses to deliver the consistent, personalized, cross-channel experiences important to prospects and lasting customer relationships. It gives your customer data from every point so you can analyze customer’s habits, with continuous measurement and attribution to guide your strategy. AdRoll accelerates business growth with its ability to structure, measure and sync your marketing efforts. Some of its features:

  • Audience Targeting
  • Behavioural Retargeting
  • Mobile Retargeting
  • Geo-Targeting
  • A/B Testing
  • Recommendations
  • Campaign dashboard
  • Campaign Optimization
  • Cross Channel attribution
  • Bulk editing
  • Retargeting ads
  • Sales Analytics
  • Batch uploading
  • Budget pacing
  • Creative optimization

6. Branding

Infographics are the soul of digital marketing. In 2021 a business without any digital presence is as much like a forest without greenery. Branding assets can include anything from a company’s website to a logo, infolinks, brochures, feedbacks, or white papers.

Canva is a great tool to begin with, its utility in creating professional graphics that can give your audience an immersive experience can pitch your online presence. Canva offers:

  • Creative templates, fonts, clip art, and much more
  • Simple drag and drop interface
  • Photo straightener, Image cropper, Web wireframes, Design grids are among the basic features.
  • The design school feature of Canva offers tutorials to develop professional digital marketing images
  • It is an easy to use tool for someone not adept with many complex Photoshop tools

7. File Storage

GSuite is a cloud-based platform providing collaboration and communication tools increasing productivity by fulfilling your core requirements. Its key features:

  • Products like Google Drive, Google Docs, Google Sheets, Google Slides, Google Calendar, Gmail, Google Forms
  • Google Drive provides free storage up to 15 gigabytes.
  • Its Autosave feature can really save you time.
  • You can collaborate with colleagues to create, view or edit files via links at your ease
  • Gather product feedback and responses from customers using forms and sites
  • To make mobile friendly and engaging websites using Sites
  • Run mobile ads using Google ads
  • Describe new products using Slides
  • Organize campaigns through Calendar, Shared drives, and Sites

8. Social Media

The most powerful digital marketing tool where there is always an opportunity to attract and delight new customers for your business. It is a prerequisite to show off what your brand is about.

There are plenty of social media platforms but knowing the specific niche of your audience is a factor to keep in mind to save time. Top social media tools have different features as

Facebook is best for advertising and awareness while Instagram and Twitter can hold public relations, customer services, and user-generated content. LinkedIn is another tool for employment marketing and business development. Instagram, Youtube, Snapchat, Pinterest still prove to be inspirations for visual advertising and brand awareness

9. Email Marketing

Another quick tool for winning new customers and engaging loyal followers by email. Build your community via newsletters, seasonal emails, reminders, announcements and communicate regularly by dispatching an email in minutes. For email marketing, MailChimp is a powerful tool that can manage up to 2,000 subscribers and 12,000 emails a month. It’s Forever Free plan includes:

  • Email design templates
  • Autoresponders
  • Easy segregation options while managing lists
  • Data on subscriber engagement rates
  • Sign-up forms
  • CTRs, clicks, open related analytics
  • Optimal send time calculations

10. Proofreading

Grammarly is your guy to proofread and check plagiarism to brisk your content before you can finally publish it to the world. It is a free online tool that can work separately as a dashboard as well as a plugin for your browser for automatically proofreading. With Grammarly, you can write mistake-free in apps like Gmail, Facebook, Twitter, LinkedIn, and other apps. It comes with:

  • Grammar and Spell check
  • Plagiarism detection
  • Advanced grammar rules
  • Contextual Spell check
  • Vocabulary enhancement
  • Provides citation suggestions
  • Other nuances like word choice, phrasing, punctuation, and even capitalization.