{"id":409,"date":"2021-08-28T07:52:48","date_gmt":"2021-08-28T07:52:48","guid":{"rendered":"https:\/\/acecliq.com\/lucknow\/?p=409"},"modified":"2022-03-07T08:35:39","modified_gmt":"2022-03-07T08:35:39","slug":"guide-to-link-building-in-seo-2021","status":"publish","type":"post","link":"https:\/\/acecliq.com\/lucknow\/guide-to-link-building-in-seo-2021\/","title":{"rendered":"Guide to Link Building in SEO (2021)"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.7.5&#8243; background_color=&#8221;#FFFFFF&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(12,113,195,0.69)&#8221; background_color_gradient_end=&#8221;rgba(6,93,232,0.4)&#8221; background_color_gradient_direction=&#8221;130deg&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;4vw||4vw||true|false&#8221; custom_padding_tablet=&#8221;159px||159px||true|false&#8221; custom_padding_phone=&#8221;162px||162px||false|false&#8221; filter_saturate=&#8221;103%&#8221; filter_contrast=&#8221;148%&#8221; bottom_divider_height=&#8221;250px&#8221; bottom_divider_height_tablet=&#8221;150px&#8221; bottom_divider_height_phone=&#8221;110px&#8221; bottom_divider_height_last_edited=&#8221;on|phone&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_4,1_4&#8243; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;27px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text module_id=&#8221;Guide&#8221; _builder_version=&#8221;4.9.1&#8243; global_colors_info=&#8221;{}&#8221;]<h1 style=\"text-align: center;\"><span style=\"color: #0c71c3;\"><b>Guide to Link Building in SEO (2021)<\/b><\/span><\/h1>\n<p><span style=\"color: #0c71c3;\"><b><\/b><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/acecliq.com\/lucknow\/wp-content\/uploads\/2021\/08\/Linkbuilding.gif\" width=\"377\" height=\"298\" alt=\"\" class=\"wp-image-32019 alignnone size-full\" style=\"display: block; margin-left: auto; margin-right: auto;\" \/><\/b><\/p>\n<h1><strong>\u00a0<\/strong><\/h1>[\/et_pb_text][et_pb_text module_id=&#8221;What&#8221; _builder_version=&#8221;4.9.4&#8243; custom_padding=&#8221;25px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<h2 style=\"text-align: center;\"><span style=\"color: #0c71c3;\"><b>WHAT IS LINK BUILDING IN SEO?<\/b><\/span><span style=\"color: #0c71c3;\"><b><\/b><\/span><\/h2>\n<p><span style=\"color: #0c71c3;\"><b><\/b><\/span><\/p>\n<p><span>Link building and submission are still considered one of the most important Off-Page SEO factors while ranking your site or performing its SEO in Lucknow. The search engine crawlers of Google or any other search engine bots locate the web content through the links it finds all over the webspace. And not only that, but it also judges the quality of your links. The more high-quality links the search engine discovers, the more it boosts the authority of the website.\u00a0<\/span><\/p>\n<p><span>Good links are like testimonials that establish trust in search engines\u2019 eyes and enhance your website\u2019s authority. However, over time Google has also strengthened its algorithms to detect unnatural and spammy links. Gone are those days when most SEO\u00a0companies in Lucknow\u00a0took advantage of the loopholes or relied on bad SEO techniques to get links from other unreliable sources to improve their rankings.<\/span><\/p>\n<h2><\/h2>\n<p><span>Link Building Strategies have revolutionized over the course of the past few years, which now\u00a0<\/span><span>demands a lot of brainstorming along with very profane, high-quality content, hence making it the most common and profound\u00a0SEO Service.<\/span><\/p>\n<p><span>This article will share the\u00a0ultimate (covering beginners and advanced) guide to link-building techniques in SEO.<\/span><\/p>\n<p>Know more about link building\u00a0 by watching this video,<span><\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/oFyF417Q0oM\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/p>[\/et_pb_text][et_pb_text module_id=&#8221;Link&#8221; _builder_version=&#8221;4.9.1&#8243; global_colors_info=&#8221;{}&#8221;]<h2><span style=\"color: #0c71c3;\"><b>WHAT TO DO BEFORE LINK BUILDING?<\/b><\/span><\/h2>\n<p><span>Before proceeding with this activity, one should brainstorm over the link-building strategies\u00a0<\/span><span>that come in handy in the process. Before linking your website to other potential sources, the primary step is to make sure that your content is top-notch and refined. You need to do extensive research on your top-ranking competitors and analyze their quality of content. You need to ensure that your content is embedded with fluent and grammatically correct written content, short clips, videos, graphics, etc.<\/span><\/p>\n<p><span>This is the best and the most common\u00a0SEO Services\u00a0that most digital marketing companies in Lucknow adopt.<\/span><\/p>[\/et_pb_text][et_pb_text module_id=&#8221;Com&#8221; _builder_version=&#8221;4.9.4&#8243; global_colors_info=&#8221;{}&#8221;]<h2><span style=\"color: #0c71c3;\"><b><\/b><\/span><\/h2>\n<h2><span style=\"color: #0c71c3;\"><b>COMPETITIVE RESEARCH<\/b><\/span><\/h2>\n<p><span style=\"color: #0c71c3;\"><b><\/b><\/span><\/p>\n<p><span style=\"color: #0c71c3;\"><b><\/b><\/span><\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/acecliq.com\/lucknow\/wp-content\/uploads\/2021\/08\/DIFFERENCE.jpg\" width=\"250\" height=\"202\" alt=\"\" class=\"wp-image-32020 alignnone size-full\" \/><\/b><\/p>\n<p><span>Once you have curated the high-quality content for your website, the next step remains to do competitor research and study the sources where they are linking back. Use link-building tools like Ahrefs, UberSuggest, SEMRush to find the sources where your competitors are getting backlinks from. Performing this activity will give you a clear idea about the high-authority mediums like directories, classifieds, bookmarking, websites,\u00a0<\/span><span>forums, etc., whom they have approached for gaining links. It is one of the most crucial and unavoidable SEO Services you need to consider.<\/span><span><\/span><\/p>\n<p><b><\/b><\/p>\n<p>Watch this video to know more about competitive research,<span><\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/C91utiNU0cI\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/p>[\/et_pb_text][et_pb_text module_id=&#8221;Broken&#8221; _builder_version=&#8221;4.9.1&#8243; global_colors_info=&#8221;{}&#8221;]<h2><span style=\"color: #0c71c3;\"><b>BROKEN LINK BUILDING AND LINK<\/b>\u00a0<b>RECLAMATION<\/b><\/span><\/h2>\n<p><span>Make sure that you put some effort into discovering the broken links to your website and reclaiming the lost ones. Having a broken link can stagnate your website ranking, as search engines do not favor it at all. Besides that, you must also ensure that you create new inbound links that redirect your website visitors to your website\u2019s other pages. Doing this will optimize your website and enhance its authority.<\/span><\/p>[\/et_pb_text][et_pb_text module_id=&#8221;Social&#8221; _builder_version=&#8221;4.9.1&#8243; global_colors_info=&#8221;{}&#8221;]<h2><span style=\"color: #0c71c3;\"><b>SOCIAL ENGINEERING FOR LINK<\/b>\u00a0<b>BUILDING<\/b><\/span><\/h2>\n<p><span>This\u00a0is yet another\u00a0link-building example\u00a0that you might consider while ranking and indexing your website. Social Engineering is all about adopting those link-building techniques that most\u00a0SEO Companies in Lucknow\u00a0use for controversy, ego bait, and mutual helping. This is because day by day, the websites are becoming vulnerable to these social engineering attacks that have become more common but sophisticated at the same time. These attacks mostly involve psychological manipulation, deriving confidential information and data from employees, or even a malicious link prone to external viruses.\u00a0<\/span><\/p>[\/et_pb_text][et_pb_text module_id=&#8221;Data&#8221; _builder_version=&#8221;4.9.1&#8243; global_colors_info=&#8221;{}&#8221;]<h2><span style=\"color: #0c71c3;\"><b>DATA-DRIVEN LINK BUILDING<\/b><\/span><\/h2>\n<p><span>If you are serious about attracting more quality links to your website, make sure to follow it with Data-Driven information and research. This is extremely important so that you do not waste your precious time and energy running after those sources that possibly don\u2019t deliver you many quality backlinks. Thorough research and data-analysis will ensure that you are in the right direction and enable you to be more organized and result-oriented.\u00a0<\/span><\/p>[\/et_pb_text][et_pb_text module_id=&#8221;Creating&#8221; _builder_version=&#8221;4.9.1&#8243; global_colors_info=&#8221;{}&#8221;]<h2><span style=\"color: #0c71c3;\"><b>CREATING LINK WORTHY CONTENT<\/b><\/span><\/h2>\n<p><span>As mentioned before, your content\u2019s quality decides the quality of your backlinks. It is no rocket science that the forums you are approaching<\/span><\/p>\n<p><span>for gaining backlinks will only link back to you if they find the quality of your content relevant and SEO friendly, especially when you rely on guest blogging or any other SEO Service. Ensure that your website\u2019s content is visually appealing, interactive, engaging for your website visitors.<\/span><\/p>\n<p><span>Most\u00a0SEO Companies in Lucknow\u00a0do not take the content creation part much seriously and only rely on the tactics. Ensure that they have a strong team of content writers who can churn out quality content for your website.<\/span><\/p>[\/et_pb_text][et_pb_text module_id=&#8221;Avoid&#8221; _builder_version=&#8221;4.9.1&#8243; global_colors_info=&#8221;{}&#8221;]<h2><span style=\"color: #0c71c3;\"><b>AVOID HAZARDOUS LINKING TACTICS<\/b><\/span><\/h2>\n<p><span>Never rely on shortcuts or bad SEO practices for gaining high-quality backlinks for your website. They not only affect your rankings but can also get you penalized by Google or any other search engine. Building\u00a0<\/span><span>backlinks for your website can be a draining process, but it is surely\u00a0<\/span><span>worthwhile in the long-run.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>[\/et_pb_text][et_pb_text module_id=&#8221;Types&#8221; _builder_version=&#8221;4.9.1&#8243; global_colors_info=&#8221;{}&#8221;]<h2><span style=\"color: #0c71c3;\"><b>TYPES OF LINK BUILDING<\/b><\/span><\/h2>\n<p><span>Apparently, there are two types of Backlinks:<\/span><\/p>[\/et_pb_text][et_pb_text module_id=&#8221;Do&#8221; _builder_version=&#8221;4.9.1&#8243; custom_padding=&#8221;1px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<h3><span style=\"color: #0c71c3;\"><b>Do-Follow<\/b><\/span><\/h3>\n<p><b><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/acecliq.com\/lucknow\/wp-content\/uploads\/2021\/08\/Dofollow_Curvearro.png\" width=\"916\" height=\"714\" alt=\"\" class=\"wp-image-32021 alignnone size-full\" srcset=\"https:\/\/acecliq.com\/lucknow\/wp-content\/uploads\/2021\/08\/Dofollow_Curvearro.png 916w, https:\/\/acecliq.com\/wp-content\/uploads\/2021\/04\/Dofollow_Curvearro-480x374.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 916px, 100vw\" \/><\/b><\/p>\n<p><span>Do-follow backlinks enable the search engine crawlers to scan\u00a0<\/span><span>through or redirect the content hidden behind those links. As the name\u00a0<\/span><span>suggests, the search engine bots follow the link and redirect to the pages\u00a0<\/span><span>ingratiate.<\/span><\/p>[\/et_pb_text][et_pb_text module_id=&#8221;Nofollow&#8221; _builder_version=&#8221;4.9.1&#8243; global_colors_info=&#8221;{}&#8221;]<h3><span style=\"color: #0c71c3;\"><b>No-Follow<\/b><\/span><\/h3>\n<p><b><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/acecliq.com\/lucknow\/wp-content\/uploads\/2021\/08\/475-4759089_link-building-svg-png-icon-free-download-link-281x300-1.png\" width=\"281\" height=\"300\" alt=\"\" class=\"wp-image-32022 alignnone size-medium\" \/><\/b><\/p>\n<p><span>No-follow links are the links that the search engine crawlers\u00a0<\/span><span>ignore and do not pass any link juice through them. Similarly, these bots also\u00a0<\/span><span>do not pass the PageRank, hence not impacting its search engine rankings.<\/span><\/p>\n<p><span>While Google and most search engines favor Do-follow backlinks more, the best practice is to use a blend of both, preferable 80:20 ratio for do-follow and no-follow, respectively.<\/span><\/p>[\/et_pb_text][et_pb_text module_id=&#8221;Relation&#8221; _builder_version=&#8221;4.9.1&#8243; global_colors_info=&#8221;{}&#8221;]<h2><span style=\"color: #0c71c3;\"><b>BUILDING RELATIONSHIPS<\/b><\/span><\/h2>\n<p><span>This might sound absurd, but building long-lasting, and trustworthy relationships with your sources are the ultimate key to gaining quality backlinks. It helps you to a great extent in the long run. Digital Marketing is a game of networking. The more people you connect to, the more it will increase your website rankings\u2019 chances of escalating.<\/span><\/p>\n<h2><\/h2>\n<p><span>We hope this article has helped you!<\/span><\/p>\n<p><span>We are an\u00a0SEO Company\u00a0by the name of <a href=\"https:\/\/acecliq.com\/lucknow\/\">ACECLiQ Lucknow<\/a>. We deliver both On-page and Off-Page\u00a0SEO services\u00a0that help you boost your business\u2019s online visibility and enhance its rankings on the Search Engine Result Page. Besides SEO, we also help you with other Digital Marketing services that you can find on the \u201dOur Services\u2019 section of the website. We look forward to helping your business grow digitally and hearing back from you.<\/span><\/p>[\/et_pb_text][et_pb_post_nav _builder_version=&#8221;4.9.1&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_nav][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_sidebar area=&#8221;sidebar-1&#8243; show_border=&#8221;off&#8221; _builder_version=&#8221;4.9.0&#8243; header_text_color=&#8221;#0C71C3&#8243; text_orientation=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Guide to Link Building in SEO (2021) &nbsp; &nbsp; \u00a0WHAT IS LINK BUILDING IN SEO? Link building and submission are still considered one of the most important Off-Page SEO factors while ranking your site or performing its SEO in Lucknow. The search engine crawlers of Google or any other search engine bots locate the web [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1166,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[6,7],"tags":[114,125,113,130,115,139],"class_list":["post-409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-search-engine-optimization","tag-learn-seo","tag-local-seo-company-lucknow","tag-seo","tag-seo-analyzer-lucknow","tag-seo-blog","tag-seo-services-company"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guide to Link Building in SEO (2021) - Acecliq lucknow<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acecliq.com\/lucknow\/guide-to-link-building-in-seo-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guide to Link Building in SEO (2021) - Acecliq lucknow\" \/>\n<meta property=\"og:description\" content=\"Guide to Link Building in SEO (2021) &nbsp; &nbsp; \u00a0WHAT IS LINK BUILDING IN SEO? Link building and submission are still considered one of the most important Off-Page SEO factors while ranking your site or performing its SEO in Lucknow. The search engine crawlers of Google or any other search engine bots locate the web [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acecliq.com\/lucknow\/guide-to-link-building-in-seo-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"Acecliq lucknow\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-28T07:52:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-07T08:35:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/acecliq.com\/lucknow\/wp-content\/uploads\/2021\/08\/download-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"323\" \/>\n\t<meta property=\"og:image:height\" content=\"156\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"adrit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"adrit\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Guide to Link Building in SEO (2021) - Acecliq lucknow","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/acecliq.com\/lucknow\/guide-to-link-building-in-seo-2021\/","og_locale":"en_US","og_type":"article","og_title":"Guide to Link Building in SEO (2021) - Acecliq lucknow","og_description":"Guide to Link Building in SEO (2021) &nbsp; &nbsp; \u00a0WHAT IS LINK BUILDING IN SEO? 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