{"id":387,"date":"2021-08-28T07:48:06","date_gmt":"2021-08-28T07:48:06","guid":{"rendered":"https:\/\/acecliq.com\/lucknow\/?p=387"},"modified":"2022-03-07T08:36:09","modified_gmt":"2022-03-07T08:36:09","slug":"googles-major-search-algorithm-update-list_-2021-updated","status":"publish","type":"post","link":"https:\/\/acecliq.com\/lucknow\/googles-major-search-algorithm-update-list_-2021-updated\/","title":{"rendered":"Google&#8217;s Major Search Algorithm Update List_ 2021 Updated"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.7.5&#8243; background_color=&#8221;#FFFFFF&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(12,113,195,0.69)&#8221; background_color_gradient_end=&#8221;rgba(6,93,232,0.4)&#8221; background_color_gradient_direction=&#8221;130deg&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;5vw||5vw||true|false&#8221; custom_padding_tablet=&#8221;159px||159px||true|false&#8221; custom_padding_phone=&#8221;162px||162px||false|false&#8221; filter_saturate=&#8221;103%&#8221; filter_contrast=&#8221;148%&#8221; bottom_divider_height=&#8221;250px&#8221; bottom_divider_height_tablet=&#8221;150px&#8221; bottom_divider_height_phone=&#8221;110px&#8221; bottom_divider_height_last_edited=&#8221;on|phone&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; custom_padding=&#8221;|1px||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_4,1_4&#8243; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;27px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text module_id=&#8221;Google&#8221; _builder_version=&#8221;4.9.1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1><span style=\"color: #0c71c3;\"><b>Google\u2019s Major Search Algorithm Updates List: 2021 Updated<\/b><\/span><\/h1>\n<p><span style=\"color: #0c71c3;\"><b><\/b><\/span><\/p>\n<p><span style=\"color: #0c71c3;\"><b><\/b><\/span><\/p>\n<p><b><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/acecliq.com\/lucknow\/wp-content\/uploads\/2021\/08\/myalt-207914158.png\" width=\"970\" height=\"560\" alt=\"\" class=\"wp-image-32015 alignnone size-full\" srcset=\"https:\/\/acecliq.com\/lucknow\/wp-content\/uploads\/2021\/08\/myalt-207914158.png 970w, https:\/\/acecliq.com\/wp-content\/uploads\/2021\/04\/myalt-207914158-480x277.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 970px, 100vw\" \/><\/b><\/p>\n<h1><\/h1>\n<p>&nbsp;<\/p>\n<p><span>We all are aware of how important is it to rank our websites on the top positions while performing its SEO. The search engine crawlers consider thousands of web pages available over the internet and index them in its SERP (Search Engine Result Page) according to the relevancy, quality of the content, user intent, authority of websites, etc. In such a competitive space, it becomes imperative for SEO Companies in Lucknow to have a clear idea of the factors that play a significant role in ranking your website in the top positions.<\/span><\/p>\n<p><span>This ranking system comes under the entire set of Google Algorithm that depicts a clear picture of the factors it considers for indexing and ranking any website. These are certain thumb rules and key points Google considers while analyzing the visitor\u2019s search query. This includes the meaning of query, page relevancy, quality of content, the context of web pages, and settings.<\/span><\/p>\n<p><span>Moreover, this algorithm never remains static and keeps changing over time. Google keeps updating it frequently and sets several parameters to enable a website with good visibility. Being updated to these algorithms is extremely crucial for any Digital Marketing agency while performing their\u00a0SEO Services.<\/span><\/p>\n<p><span>We have compiled a list of important\u00a0Google Algorithm Update names\u00a0that most SEO Companies in Lucknow consider while performing their services.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;Passage&#8221; _builder_version=&#8221;4.9.4&#8243; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"color: #0c71c3;\"><strong>1. Passage Ranking Update (February 2021)<\/strong><\/span><\/h2>\n<p><span>Passage ranking or Passage indexing is the latest Google Algorithm released that can index and rank individual passages with a specific page on its SERP (Search Engine Result Page) depending upon the visitor search query. It is an automated feature that can reflect certain portions within a web page in the search engine result page, even if the page topic remains slightly different from the main one.\u00a0<\/span><\/p>\n<p><span>The ultimate reason why Google came with such an update is that it wants to enhance its website visitors\u2019 User-Experience.<\/span><\/p>\n<p>Don&#8217;t know about passage ranking? here&#8217;s video for you, must watch!<span><\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/szcKgnD1iWA\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;Featured&#8221; _builder_version=&#8221;4.9.1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>\u00a0<\/span><\/p>\n<h2><span style=\"color: #0c71c3;\"><strong>2. Featured Snippet Deduplication (Jan 2020)<\/strong><\/span><\/h2>\n<p><span>This is one of Google\u2019s exceptional updates this year. Featured Snippet Deduplication enables the URL found on a featured snippet to be pushed to the second page of Google Search Result, making it rank first on the second page of Search Engine Result Page). Ever since this update took place, a lot of stir engages in SEO Company in Lucknow as they felt that featured snippet might no longer remain a part of important SEO Services they deliver.\u00a0<\/span><\/p>\n<p><span>The point of the matter is that most\u00a0SEO companies\u00a0are perplexed that whether they should optimize their website for positioning number one or use featured snippets.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;BERT&#8221; _builder_version=&#8221;4.9.1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"color: #0c71c3;\"><strong>3. BERT Google Algorithm Update(October 2019)<\/strong><\/span><\/h2>\n<p><span>This is one of those Google Algorithm Change that can potentially impact 10% of all queries. It involves a language processing technology termed Bidirectional Encoder Representations from Transformers (abbreviated as BERT). With this update\u2019s help, Google\u2019s objective remains to improve its understanding of the natural language that user search queries comprise in the search bar. SEO Companies in Lucknow all over have already understood its capability to affect long-tail keyword searches. It will not replace RankBrain or other Google Page Experience tools Update 2021 but used in conjunction with those.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;Broad&#8221; _builder_version=&#8221;4.9.1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"color: #0c71c3;\"><strong>4. Broad Core Algorithm Update (Sept 24, 2019)<\/strong><\/span><\/h2>\n<p><span>When released back in September 2019, this update majorly affected the rankings of many SEO Companies in Lucknow. Google announced that they release such updates several times per year. A lower ranking does not necessarily mean that there is some issue with your site. These algorithms ensure to revamp the entire system and actually rewarding the pages that went ignored earlier. It is not a block hurdle stumble in the SEO Services, but an encouragement to them.\u00a0<\/span><\/p>\n<p><span>\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;EAT&#8221; _builder_version=&#8221;4.9.1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"color: #0c71c3;\"><strong>5. EAT &amp; YMYL<\/strong><\/span><\/h2>\n<p><span>Enhancing any company\u2019s brand outreach in Lucknow stands on the three pillars, namely expertise, authority, and trustworthiness (an abbreviation of EAT). Similarly, YMYL stands for Your Money, Your Life. This concept revolves around the fact that Google as a search engine not only relies on delivering the most relevant information but also the correct one. These algorithms have been updated twice so far in the year 2018 and 2019. Now, most SEO Companies in Lucknow have taken this algorithm seriously and taken every measure to include them as part of their SEO strategy.\u00a0<\/span><\/p>\n<p><span>The concept of EAT revolves around the authority of the author who curates and publishes the content, and YMYL is all about presenting your content in a manner that impacts the reader\u2019s\u00a0<\/span><span>happiness, health, safety, or financial stability<\/span><span>.\u00a0<\/span><span>They both are concurrent as Google ranks the content only when the author holds some authority in the above domains.<\/span><\/p>\n<h2><span>\u00a0<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;Fred&#8221; _builder_version=&#8221;4.9.1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"color: #0c71c3;\"><strong>6. Fred<\/strong><\/span><\/h2>\n<p><span>Released in 2017, Google Fred is an algorithm update that seeks to target hazardous SEO services linked to aggressive monetization. It includes Ad overloading, minor user benefits, and degrading quality content. For instance, a website that primarily runs intending to create ad revenue through humongous volumes of AdWords displayed on their website. Schwartz noticed that this update by Google led to a drop of 50 to 90% in the website traffic. The biggest fix to counter this is to enhance the quality of your content and scaling down your ads. Any SEO Company\u2019s prime objective in Lucknow should not be to earn ad revenue through monetization but to strive for escalating organic traffic through good SEO services.<\/span><\/p>\n<h2><span>\u00a0<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;Hummingbird&#8221; _builder_version=&#8221;4.9.1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #0c71c3;\"><strong>7. Hummingbird<\/strong><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/acecliq.com\/lucknow\/wp-content\/uploads\/2021\/08\/23714902419_cafd1f9396_z.jpg\" width=\"620\" height=\"350\" alt=\"\" class=\"wp-image-32011 alignnone size-full\" srcset=\"https:\/\/acecliq.com\/lucknow\/wp-content\/uploads\/2021\/08\/23714902419_cafd1f9396_z.jpg 620w, https:\/\/acecliq.com\/wp-content\/uploads\/2021\/04\/23714902419_cafd1f9396_z-480x271.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 620px, 100vw\" \/><\/p>\n<p><span>Google Hummingbird was officially announced in 2016 and apparently affected 90% of all the searches. Technically speaking, Hummingbird is a minor update of the Google Algorithm and an entirely revamped version of the search algorithm. Basically, Hummingbird Update is all about the semantics or the meaning ascribed to it.<\/span><\/p>\n<p><span>Semantic search is all about improving the search results as per the search queries of website visitors in a wider sense (i.e., contextually related content).<\/span><\/p>\n<p>tom CSS to this text in the module Advanced settings.<\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;Mobilegeddon&#8221; _builder_version=&#8221;4.9.1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"color: #0c71c3;\"><strong>8. Mobilegeddon<\/strong><\/span><\/h2>\n<p><span>As the name suggests, Mobilegeddon is the Google algorithm that focuses on making major changes to mobile search rankings. This algorithm also served as a reminder to all SEO Companies in Lucknow to make the websites mobile-friendly. The website visitors have optimum user-experience across all devices. This algorithm released its latest update in 2015 and has been holding the same importance ever since. This update also led to earning several monikers like mobilepocalyse, mopocalypse, etc. The good news is that more and more people also realize the importance of having their website mobile-friendly.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;Rankbrain&#8221; _builder_version=&#8221;4.9.1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"color: #0c71c3;\"><strong>9. RankBrain<\/strong><\/span><\/h2>\n<p><strong><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/acecliq.com\/lucknow\/wp-content\/uploads\/2021\/08\/download-3.jpeg\" width=\"548\" height=\"288\" alt=\"\" class=\"wp-image-32010 alignnone size-full\" srcset=\"https:\/\/acecliq.com\/lucknow\/wp-content\/uploads\/2021\/08\/download-3.jpeg 310w, https:\/\/acecliq.com\/wp-content\/uploads\/2021\/04\/download-3-300x158.jpeg 300w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/><\/strong><\/p>\n<p><span>Rankbrain is the machine learning language used by Google to help deliver the most relevant search results resonating with users\u2019 search queries. In other words, Rankbrain is a major part of Google\u2019s search algorithm that sorts millions of pages available over the internet and locates the ones that are most relevant, matching with users\u2019 search queries. It can also be considered as a part of Google\u2019s Hummingbird Search Algorithm. This is because RankBrain doesn\u2019t handle all searches, unlike the overall algorithm. Similarly, these algorithms also function upon the signals it receives from the user intent or search query.\u00a0<\/span><\/p>\n<p><span>Google confirmed its existence on\u00a0October 26, 2015.<\/span><\/p>\n<p><span>\u00a0<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;Medic&#8221; _builder_version=&#8221;4.9.1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"color: #0c71c3;\"><strong>10. Medic Update<\/strong><\/span><\/h2>\n<p><span>Google rolled out the Medic update in late 2015. This update impacted several industries, but the majorly affected were Your Money, Your Life (YMYL) Pages. These pages are the ones that can potentially impact the future happiness, wealth, and happiness of web users. The majority of those includes Shopping\/ Financial Transaction Pages, Medical, News Articles, Financial Information, etc.<\/span><\/p>\n<p><span>SEO Influencer\u00a0Barry Schwartz\u00a0assigned this title to the update since most of the websites affected were those of medical, fitness, health, etc.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;Exact&#8221; _builder_version=&#8221;4.9.1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"color: #0c71c3;\"><strong>11. Exact Match Domain<\/strong><\/span><\/h2>\n<p><span>The EMD Update is a filter launched by Google in September 2012 to prevent the poor quality website from ranking in the top positions, merely because of the keywords embedded that match their domain name. Every time EMD Updates take place, the chances of ranking websites with high-quality content automatically increases. The updates like these have played a pivotal role in countering aggressive and hazardous SEO services among SEO Companies in Lucknow.\u00a0<\/span><\/p>\n<p><span>Google algorithm has become more stringent and complex over the years, thus hardly leaving any loopholes.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;Penguin&#8221; _builder_version=&#8221;4.9.1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"color: #0c71c3;\"><strong>12. Penguin<\/strong><\/span><\/h2>\n<p><strong><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/acecliq.com\/lucknow\/wp-content\/uploads\/2021\/08\/download-2.jpeg\" width=\"413\" height=\"289\" alt=\"\" class=\"wp-image-32008 alignnone size-full\" \/><\/strong><\/p>\n<p><span>Also known as web-spam algorithm update, Penguin was launched for the first time in 2012. The main purpose behind this was to target link spam and manipulative link-building practices specifically. The panda name came into existence because of one of the key engineers involved in the project. Before Penguin, the volumes of links played a pivotal role in determining a webpage score when getting crawled, indexed, and analyzed by Google. Penguin aims to backfire low-quality content appearing on the search engine results.<\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/J5RZOU6vK4Q\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/p>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;Panda&#8221; _builder_version=&#8221;4.9.1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"color: #0c71c3;\"><strong>13. Panda<\/strong><\/span><\/h2>\n<p><strong><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/acecliq.com\/lucknow\/wp-content\/uploads\/2021\/08\/google-panda-update.jpg\" width=\"600\" height=\"420\" alt=\"\" class=\"wp-image-32009 alignnone size-full\" srcset=\"https:\/\/acecliq.com\/lucknow\/wp-content\/uploads\/2021\/08\/google-panda-update.jpg 600w, https:\/\/acecliq.com\/wp-content\/uploads\/2021\/04\/google-panda-update-480x336.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" \/><\/strong><\/p>\n<p><span>Released in February 2011, this Google Update ensures to prevent websites with poor quality content from appearing in the Search Engine Result Page\u2019s top positions. Panda is updated frequently from time to time. There have been 28 data updates to Panda from 2011 to 2015. However, this update also led to an increase in the influence of content farms.\u00a0<\/span><\/p>\n<p><span>\u00a0<\/span><\/p>\n<p><span>We hope that you have found the above list meaningful and relevant. You can mention any additional updates if you feel we have missed something.<\/span><\/p>\n<p><span>\u00a0<\/span><\/p>\n<p><span>We are an\u00a0SEO Company\u00a0by the name of ACECLiQ\u00a0Lucknow that delivers you On-Page and Off-Page SEO services. Our prime objective remains to keep ourselves updated with the above algorithms, which change dynamically over time so that we shed off all the obsolete SEO services that are no longer worthwhile. Please feel free to share your feedback and your opinion on the above blog in the comments section. We would love to hear from you \ud83d\ude42<\/span><\/p>\n<p>[\/et_pb_text][et_pb_post_nav _builder_version=&#8221;4.9.1&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_nav][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_sidebar area=&#8221;sidebar-1&#8243; show_border=&#8221;off&#8221; _builder_version=&#8221;4.9.0&#8243; header_text_color=&#8221;#0C71C3&#8243; text_orientation=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; prev_background_color=&#8221;#ffffff&#8221; admin_label=&#8221;Footer&#8221; _builder_version=&#8221;4.9.1&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;#00eeff&#8221; background_color_gradient_end=&#8221;#0d49e0&#8243; background_color_gradient_direction=&#8221;130deg&#8221; background_image=&#8221;https:\/\/acecliq.com\/lucknow\/wp-content\/uploads\/2021\/08\/marketing-bg6-1-1-1.png&#8221; parallax=&#8221;on&#8221; min_height=&#8221;0px&#8221; height=&#8221;371px&#8221; max_height=&#8221;480px&#8221; custom_padding=&#8221;0vw||0vw||false|false&#8221; custom_padding_tablet=&#8221;100px||100px||true&#8221; custom_padding_phone=&#8221;||||true&#8221; top_divider_style=&#8221;none&#8221; top_divider_height=&#8221;250px&#8221; top_divider_flip=&#8221;vertical&#8221; top_divider_height_tablet=&#8221;150px&#8221; top_divider_height_phone=&#8221;110px&#8221; top_divider_height_last_edited=&#8221;on|phone&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019s Major Search Algorithm Updates List: 2021 Updated &nbsp; We all are aware of how important is it to rank our websites on the top positions while performing its SEO. The search engine crawlers consider thousands of web pages available over the internet and index them in its SERP (Search Engine Result Page) according to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[6,5,7],"tags":[114,113,115,127,131,119,140],"class_list":["post-387","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","category-news","category-search-engine-optimization","tag-learn-seo","tag-seo","tag-seo-blog","tag-seo-digital-marketing-lucknow","tag-seo-freelancer-lucknow","tag-seo-news","tag-seo-packages-lucknow"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google&#039;s Major Search Algorithm Update List_ 2021 Updated - Acecliq lucknow<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acecliq.com\/lucknow\/googles-major-search-algorithm-update-list_-2021-updated\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google&#039;s Major Search Algorithm Update List_ 2021 Updated - Acecliq lucknow\" \/>\n<meta property=\"og:description\" content=\"Google\u2019s Major Search Algorithm Updates List: 2021 Updated &nbsp; We all are aware of how important is it to rank our websites on the top positions while performing its SEO. 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