{"id":1634,"date":"2022-02-15T15:45:49","date_gmt":"2022-02-15T15:45:49","guid":{"rendered":"https:\/\/acecliq.com\/lucknow\/?p=1634"},"modified":"2022-03-06T19:23:45","modified_gmt":"2022-03-06T19:23:45","slug":"finding-an-seo-company-that-fits-your-organization-simplified","status":"publish","type":"post","link":"https:\/\/acecliq.com\/lucknow\/finding-an-seo-company-that-fits-your-organization-simplified\/","title":{"rendered":"Finding an SEO company that fits your organization, simplified!"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.7.5&#8243; background_color=&#8221;#FFFFFF&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(12,113,195,0.69)&#8221; background_color_gradient_end=&#8221;rgba(6,93,232,0.4)&#8221; background_color_gradient_direction=&#8221;130deg&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;4vw||4vw||true|false&#8221; custom_padding_tablet=&#8221;159px||159px||true|false&#8221; custom_padding_phone=&#8221;162px||162px||false|false&#8221; filter_saturate=&#8221;103%&#8221; filter_contrast=&#8221;148%&#8221; bottom_divider_height=&#8221;250px&#8221; bottom_divider_height_tablet=&#8221;150px&#8221; bottom_divider_height_phone=&#8221;110px&#8221; bottom_divider_height_last_edited=&#8221;on|phone&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_4,1_4&#8243; _builder_version=&#8221;4.14.7&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;27px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text module_id=&#8221;Bloat&#8221; _builder_version=&#8221;4.14.7&#8243; global_colors_info=&#8221;{}&#8221;]<h1><span style=\"color: #0c71c3;\"><b>Finding an SEO company that fits your organization, simplified!<\/p>\n<p><\/b><\/span><\/h1>\n<p>&nbsp;<\/p>[\/et_pb_text][et_pb_text module_id=&#8221;Web&#8221; _builder_version=&#8221;4.14.7&#8243; global_colors_info=&#8221;{}&#8221;]<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/acecliq.com\/lucknow\/seo-company-in-lucknow\/\">SEO<\/a> is also known as search engine optimization. It&#8217;s the process of enhancing your company website&#8217;s rankings in organic (or natural) search results on SERPs (search engine result pages). SEO is irreplaceable for every business, especially if you are operating in an industry where many companies offer similar products or services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/acecliq.com\/lucknow\/wp-content\/uploads\/2022\/02\/digi-300x300.png\" width=\"531\" height=\"531\" alt=\"\" class=\"wp-image-1637 alignnone size-medium\" \/><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.8&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(118,161,193,0.4)&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<p><strong>Table Of Contents:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/acecliq.com\/lucknow\/finding-an-seo-company-that-fits-your-organization-simplified\/#Get\">What can a good SEO company help you with<\/a><\/li>\n<li><a href=\"https:\/\/acecliq.com\/lucknow\/finding-an-seo-company-that-fits-your-organization-simplified\/#Ethical\">Types of SEO companies<\/a><\/li>\n<li><a href=\"https:\/\/acecliq.com\/lucknow\/finding-an-seo-company-that-fits-your-organization-simplified\/#P\">Pros and cons of the different types of SEO companies<\/a><\/li>\n<li><a href=\"https:\/\/acecliq.com\/lucknow\/finding-an-seo-company-that-fits-your-organization-simplified\/#M\">Make a checklist of your company&#8217;s needs<\/a><\/li>\n<li><a href=\"https:\/\/acecliq.com\/lucknow\/finding-an-seo-company-that-fits-your-organization-simplified\/#H\">How to find the best SEO company to suit your company&#8217;s needs<\/a><\/li>\n<\/ul>[\/et_pb_text][et_pb_text module_id=&#8221;Get&#8221; _builder_version=&#8221;4.14.8&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<h2><b>What can a good SEO company help you with?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A good SEO\u00a0 company will help you meet the following requirements:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Increase your website&#8217;s organic search engine rankings<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Make sure the content of your website is easily accessible to search engines<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Identify any errors or problems with your websites code, structure, or links that may be affecting its ranking on SERPs<\/span><\/p>[\/et_pb_text][et_pb_text module_id=&#8221;Ethical&#8221; _builder_version=&#8221;4.14.8&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<h2><b>Types of SEO companies<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">SEO\u00a0 is a science, and because of this, it&#8217;s important that you partner with an SEO company that specializes in your industry. There are many types of SEO\u00a0 companies to choose from, the three most common being:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Google Partner agencies who have proven high rankings for clients on Google SERPs<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"How To Become A Google Partner Company | Certified Google Partner Badge (EASY)\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/vn6v3svnRBs?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Local companies who have built a reputation for providing effective SEO\u00a0 services in your industry<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Freelance SEO\u00a0 specialists who do contract\/freelance work with other companies, rather than having their own office or team<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.8&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; module_id=&#8221;P&#8221; sticky_enabled=&#8221;0&#8243;]<h2><b>Pros and cons of the different types of SEO companies<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The first step of identifying your company&#8217;s requirements is determining what type of SEO\u00a0 company you need (an agency, freelance worker, or Google Partner). Here are the pros and cons of each:<\/span><\/p>\n<h3><b>&#8211; In-house SEO company &#8211;<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Pros: the company has full control over its SEO strategy, budget, and employees\u00a0 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Cons: can be expensive to hire staff, your organization will have less flexibility in terms of switching providers if the company is not meeting expectations<\/span><\/p>\n<h3><b>&#8211; Google Partner agency &#8211;<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Pros: you don&#8217;t need to worry about finding or managing an SEO\u00a0 company as they are already your partners, proven track record of high rankings <\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Cons: expensive and time-consuming to manage a Google Partner account<\/span><\/p>\n<h3><b>&#8211; <\/b><b>Freelance SEO specialist &#8211;<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A third option is hiring a freelance SEO\u00a0 specialist. It may be more affordable to hire a freelancer who will conduct their work from an office provided by you or from home. You can find SEO professionals on sites like ODesk or Freelancer. Here are the pros and cons of this option:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Pros: you can negotiate pricing with a freelancer, don&#8217;t have to manage an SEO\u00a0 company\u00a0 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Cons: no guarantee that their work will meet your expectations, may have difficulty in finding high-quality freelancers, don&#8217;t have access to an SEO\u00a0 company&#8217;s network<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.8&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; module_id=&#8221;M&#8221; sticky_enabled=&#8221;0&#8243;]<h2><b>Make a checklist of your company&#8217;s needs<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Before hiring an SEO\u00a0 company, it&#8217;s important that you know exactly what your requirements are. This means you will need to identify, prioritize and list your needs. A good example of this is:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; I need a company that will conduct competitor analysis on my local competitors (who has the top positions in organic search results for my target keywords) and create a strategy to increase our rankings as well as rank new pages on our site<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Identifying what your company&#8217;s needs are will help you determine which SEO\u00a0 company is best suited to meet your requirements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; I need a company that will conduct competitor analysis on my local competitors (who has the top positions in organic search results for my target keywords) and create a strategy to increase our rankings as well as rank new pages on our site<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you find yourself overwhelmed with managing multiple SEO\u00a0 companies, make sure you identify what type of SEO\u00a0 services each company will provide before hiring them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; I need a mobile app, so I&#8217;m looking for an inbound agency who can also help me with mobile SEO\u00a0 as well as help build our mobile apps<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Introduction to Mobile SEO | Lesson 1\/7 | SEMrush Academy\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/CMObvf_JMko?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Companies often offer multiple services and it&#8217;s important to identify whether the services they offer align with your company&#8217;s needs. For example, if you are looking for a link-building company to help increase the number of backlinks your site has, you will want to make sure that they specialize in link building and not PPC marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Identifying what type of services an SEO\u00a0 company offers can also help you determine whether it&#8217;s the best fit for your company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; I need content, link building, and social media marketing for my SEO campaign<\/span><\/p>\n<p><strong>Once you&#8217;ve identified the type of SEO\u00a0 company you require, it&#8217;s time to list all of your requirements\/ needs. This will help companies identify what they can do to meet your expectations. Here are some requirements you should list:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; I need a company who can provide me with monthly reports on all of the projects they are working on for my site &#8211; I need to know how long each project will take to complete, so I&#8217;m looking for an agency that is open to constant communication via email, phone or Skype\u00a0 &#8211; I need a company who can provide me with weekly updates on all of the SEO projects they are working on for my site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; The company must have experience in both eCommerce and B2C marketing as I&#8217;m looking to expand into new markets &#8211; The company should be able to handle SEO\u00a0 for multiple websites (I own a few different sites that need to be ranked for a variety of keywords).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; I&#8217;m looking for a company that can help me with both my onsite and offsite SEO\u00a0 (content, backlinks, social media marketing) &#8211; The company should have at least 5 employees dedicated to content writing\/ link building as I&#8217;m looking to start building links soon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should also ask about the company&#8217;s experiences in your industry, what they offer, how long they have been providing SEO\u00a0 services, and if they specialize in your type of business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO\u00a0 companies often offer different services, which is why it&#8217;s important that you identify your company&#8217;s needs. This way, once you&#8217;ve identified what SEO\u00a0 type of service provider you require, the company can prioritize which services they will provide.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.8&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; module_id=&#8221;H&#8221; sticky_enabled=&#8221;0&#8243;]<h2><b>How to find the best SEO company to suit your company&#8217;s needs<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Every business or organization is different and has its own unique needs, so it&#8217;s important to find an SEO company that fits the specific requirements of your business. These tips will help you find an SEO company that fits your needs:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> Determine what type of an\u00a0 SEO\u00a0 company you need [an in-house SEO company, or an SEO\u00a0 company that works on a contract\/freelance basis]<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Prioritise and identify your needs [keyword research and targeting, content marketing and strategy, etc.]<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Search for SEO companies who specialize in meeting your identified needs [make sure they have the relevant experience]<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Test their SEO\u00a0 services [make sure you can see examples of previous work and make sure they don&#8217;t over-promise on their results]<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> Ask for references [don&#8217;t rely on testimonials, but rather ask current\/past clients if the company provided what was promised and that they would recommend them ]<\/span><\/li>\n<\/ol>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A structured analysis of what you need from an SEO company or specialist you&#8217;re hiring will make it easier for you to find out the best one to hire for your organization.<\/span><\/p>[\/et_pb_text][et_pb_post_nav _builder_version=&#8221;4.9.1&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_nav][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_sidebar area=&#8221;sidebar-1&#8243; show_border=&#8221;off&#8221; _builder_version=&#8221;4.9.0&#8243; header_text_color=&#8221;#0C71C3&#8243; text_orientation=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; prev_background_color=&#8221;#ffffff&#8221; admin_label=&#8221;Footer&#8221; _builder_version=&#8221;4.9.1&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;#00eeff&#8221; background_color_gradient_end=&#8221;#0d49e0&#8243; background_color_gradient_direction=&#8221;130deg&#8221; background_image=&#8221;https:\/\/acecliq.com\/lucknow\/wp-content\/uploads\/2021\/08\/marketing-bg6-1-1-1.png&#8221; parallax=&#8221;on&#8221; min_height=&#8221;0px&#8221; height=&#8221;371px&#8221; max_height=&#8221;480px&#8221; custom_padding=&#8221;0vw||0vw||false|false&#8221; custom_padding_tablet=&#8221;100px||100px||true&#8221; custom_padding_phone=&#8221;||||true&#8221; top_divider_style=&#8221;none&#8221; top_divider_height=&#8221;250px&#8221; top_divider_flip=&#8221;vertical&#8221; top_divider_height_tablet=&#8221;150px&#8221; top_divider_height_phone=&#8221;110px&#8221; top_divider_height_last_edited=&#8221;on|phone&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Finding an SEO company that fits your organization, simplified! &nbsp;SEO is also known as search engine optimization. It&#8217;s the process of enhancing your company website&#8217;s rankings in organic (or natural) search results on SERPs (search engine result pages). SEO is irreplaceable for every business, especially if you are operating in an industry where many companies [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[6,7],"tags":[129,114,113,130,115,127,116],"class_list":["post-1634","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","category-search-engine-optimization","tag-google-seo-lucknow","tag-learn-seo","tag-seo","tag-seo-analyzer-lucknow","tag-seo-blog","tag-seo-digital-marketing-lucknow","tag-seo-services"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Finding an SEO company that fits your organization, simplified! - Acecliq lucknow<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acecliq.com\/lucknow\/finding-an-seo-company-that-fits-your-organization-simplified\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Finding an SEO company that fits your organization, simplified! - Acecliq lucknow\" \/>\n<meta property=\"og:description\" content=\"Finding an SEO company that fits your organization, simplified! &nbsp;SEO is also known as search engine optimization. It&#039;s the process of enhancing your company website&#039;s rankings in organic (or natural) search results on SERPs (search engine result pages). 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