{"id":1612,"date":"2022-02-15T14:15:27","date_gmt":"2022-02-15T14:15:27","guid":{"rendered":"https:\/\/acecliq.com\/lucknow\/?p=1612"},"modified":"2022-03-07T08:14:02","modified_gmt":"2022-03-07T08:14:02","slug":"how-to-avoid-scams-in-seo","status":"publish","type":"post","link":"https:\/\/acecliq.com\/lucknow\/how-to-avoid-scams-in-seo\/","title":{"rendered":"HOW TO AVOID SCAMS IN SEO?"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.7.5&#8243; background_color=&#8221;#FFFFFF&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(12,113,195,0.69)&#8221; background_color_gradient_end=&#8221;rgba(6,93,232,0.4)&#8221; background_color_gradient_direction=&#8221;130deg&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;4vw||4vw||true|false&#8221; custom_padding_tablet=&#8221;159px||159px||true|false&#8221; custom_padding_phone=&#8221;162px||162px||false|false&#8221; filter_saturate=&#8221;103%&#8221; filter_contrast=&#8221;148%&#8221; bottom_divider_height=&#8221;250px&#8221; bottom_divider_height_tablet=&#8221;150px&#8221; bottom_divider_height_phone=&#8221;110px&#8221; bottom_divider_height_last_edited=&#8221;on|phone&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_4,1_4&#8243; _builder_version=&#8221;4.14.7&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_padding=&#8221;27px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text module_id=&#8221;Bloat&#8221; _builder_version=&#8221;4.14.7&#8243; global_colors_info=&#8221;{}&#8221;]<h1><span style=\"color: #0c71c3;\"><b>HOW TO AVOID SCAMS IN SEO?<\/p>\n<p><\/b><\/span><\/h1>\n<p>&nbsp;<\/p>[\/et_pb_text][et_pb_text module_id=&#8221;Web&#8221; _builder_version=&#8221;4.14.7&#8243; global_colors_info=&#8221;{}&#8221;]<p><span style=\"font-weight: 400;\">Search Engine Optimisation is supposed to provide your website\/company more and relevant traction on smart search engines like Google. But just like any other service, it has its bad apples too, that spoil the bunch and search engine.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/acecliq.com\/lucknow\/wp-content\/uploads\/2022\/02\/scam-300x300.png\" width=\"540\" height=\"540\" alt=\"\" class=\"wp-image-1614 alignnone size-medium\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/acecliq.com\/lucknow\/seo-company-in-lucknow\/\">SEO<\/a> best practices include setting up site architecture with clean URLs, avoiding redirects and changing page content, ensuring links are natural and editorial rather than promotional in nature using link building services, not buying or exchanging links, and ensuring proper use of keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Search engines are in constant change because they are not static. Google is particularly known for changing its algorithm over 400 times every year. This means the field of digital marketing needs to evolve quickly.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.8&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(102,152,193,0.4)&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<p><strong>Table Of Contents:<\/strong><\/p>\n<ul>\n<li><strong><\/strong><a href=\"https:\/\/acecliq.com\/lucknow\/how-to-avoid-scams-in-seo\/#Get\">What is a scam in SEO?<\/a><\/li>\n<li><a href=\"https:\/\/acecliq.com\/lucknow\/how-to-avoid-scams-in-seo\/#Ethical\">How can you avoid falling victim to a scam in SEO?<\/a><\/li>\n<li><a href=\"https:\/\/acecliq.com\/lucknow\/how-to-avoid-scams-in-seo\/#Con\">Conclusion<\/a><\/li>\n<\/ul>[\/et_pb_text][et_pb_text module_id=&#8221;Get&#8221; _builder_version=&#8221;4.14.8&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<h2><b>What is a scam in SEO?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A scam can be defined as something that is fraudulent but appears legitimate to the average person. Just as these services are gaining popularity, so are they gaining malpractices over time. Examples of scams in SEO include pressure tactics, &#8220;brokering&#8221; agreements to receive kickbacks, guaranteeing first page rankings, using &#8220;cookie-cutter&#8221; approaches, not asking for client references, and offering instant results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unethical SEO providers pressure clients into making rushed decisions about their website content or architecture.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; They guarantee first-page rankings for clients, which is nearly impossible because Google&#8217;s algorithms keep changing.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Top 5 Google Algorithms\/Updates | Panda, Penguin, Page Layout, Hummingbird, RankBrain Ko Janiye\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/40rrjpq2iLs?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; They give clients generic recommendations and tell them they can achieve first page rankings within a short period of time (two weeks or less).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Unethical SEO providers also try to receive payment for client references they cannot provide.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; It is best to work with an ethical search engine optimization consultant that tailors recommendations to your specific industry, market, and competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Transparency is key. If an SEO agency does not want to provide references or thorough explanations, then you should consider that as a warning sign<\/span><\/p>[\/et_pb_text][et_pb_text module_id=&#8221;Ethical&#8221; _builder_version=&#8221;4.14.8&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<h2><b>How can you avoid falling victim to a scam in SEO?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The following are six tips to help you avoid being scammed by your SEO consultant or agency:<\/span><\/p>\n<h3><b>1) Pressure tactics<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As soon as the initial contract is signed, some shady search engine optimization consultants will pressure you to make a decision about each and every one of your website changes. As part of their process, they&#8217;ll send you weekly or monthly reports that include detailed tasks for you to work on in the upcoming week. While it&#8217;s important to know what needs to be done, don&#8217;t let anyone bully you into making rushed decisions about your website content or architecture.<\/span><\/p>\n<h3><b>2) &#8220;Brokering&#8221; agreements to receive kickbacks<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">We all know that buying in bulk can save you money, but this doesn&#8217;t apply to SEO. If your SEO consultant pressures you into signing a contract for an abnormally large amount of work at once, it could be because they&#8217;re receiving some kind of commission based on the total contract value. They should never try to receive payment for client references they cannot provide.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your search engine optimization provider should be able to show you results that are realistic and applicable to your business model.<\/span><\/p>\n<h3><b>3) Guaranteeing first-page rankings<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">There&#8217;s no way to know the future, especially when it comes to Google&#8217;s ever-changing search algorithms. Even if your SEO provider has access to insider information or works for Google, they can&#8217;t guarantee you&#8217;ll achieve a particular ranking in the search engine results pages (SERPs).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If someone claims they can do this, then they&#8217;re most likely not an ethical search engine optimization consultant. They should not give generic recommendations and tell you they can achieve top Google rankings within a short period of time (two weeks or less).<\/span><\/p>\n<h3><b>4) Using &#8220;cookie-cutter&#8221; approaches<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your search engine optimization provider should tailor their recommendations to your specific industry, market, and competitors.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"How to Rank a Website in a Specific Country | International SEO\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/YnRRsmmSAwk?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">There&#8217;s no one-size-fits-all method when it comes to SEO. What works for website A may not work for website B, so don&#8217;t allow your provider to give you generic recommendations. Make sure your provider tailors its recommendations to your specific industry, market, and competitors.<\/span><\/p>\n<h3><b>5) Not asking for client references<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">One of the easiest ways of finding out if someone is trustworthy or not is by checking their client list. A good SEO consultant will be more than happy to provide you with a list of reputable companies that they&#8217;ve worked within the past. They should provide client references who they&#8217;ve worked with successfully in the past.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your SEO consultant hesitates or provides you with a list of websites that aren&#8217;t related to your own industry, it could be because their client list isn&#8217;t as impressive as they&#8217;d like you to think.<\/span><\/p>\n<h3><b>6) Offering instant results<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If an SEO provider guarantees top rankings within two weeks or less, it&#8217;s most likely not an ethical search engine optimization consultant. SEO is a slow process, so don&#8217;t be surprised if it takes months before you see any notable improvements in your website rankings. Good SEO firms should not guarantee first-page rankings for clients, as Google&#8217;s algorithms keep changing.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.14.8&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; module_id=&#8221;Con&#8221; sticky_enabled=&#8221;0&#8243;]<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">To avoid becoming a victim of an unethical SEO service provider, you should be wary of services that seem too good to be true. Google does not guarantee first page rankings because the search engine algorithms are constantly changing to provide better quality search results for its users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is also best to work with a search engine optimization agency that tailors recommendations specifically for your industry, market, and competitors. Because not all practices of SEO are generic. Rather SEO service providers should be aware of what best to do for the requirements of their specific clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your SEO consultant falls under any of these categories, then they&#8217;re most likely not an ethical search engine optimization consultant. If any of these red flags occur, then it&#8217;s best to work with an ethical search engine optimization consultant.<\/span><\/p>\n<p>&nbsp;<\/p>[\/et_pb_text][et_pb_post_nav _builder_version=&#8221;4.9.1&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_post_nav][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_sidebar area=&#8221;sidebar-1&#8243; show_border=&#8221;off&#8221; _builder_version=&#8221;4.9.0&#8243; header_text_color=&#8221;#0C71C3&#8243; text_orientation=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; prev_background_color=&#8221;#ffffff&#8221; admin_label=&#8221;Footer&#8221; _builder_version=&#8221;4.9.1&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;#00eeff&#8221; background_color_gradient_end=&#8221;#0d49e0&#8243; background_color_gradient_direction=&#8221;130deg&#8221; background_image=&#8221;https:\/\/acecliq.com\/lucknow\/wp-content\/uploads\/2021\/08\/marketing-bg6-1-1-1.png&#8221; parallax=&#8221;on&#8221; min_height=&#8221;0px&#8221; height=&#8221;371px&#8221; max_height=&#8221;480px&#8221; custom_padding=&#8221;0vw||0vw||false|false&#8221; custom_padding_tablet=&#8221;100px||100px||true&#8221; custom_padding_phone=&#8221;||||true&#8221; top_divider_style=&#8221;none&#8221; top_divider_height=&#8221;250px&#8221; top_divider_flip=&#8221;vertical&#8221; top_divider_height_tablet=&#8221;150px&#8221; top_divider_height_phone=&#8221;110px&#8221; top_divider_height_last_edited=&#8221;on|phone&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>HOW TO AVOID SCAMS IN SEO? &nbsp;Search Engine Optimisation is supposed to provide your website\/company more and relevant traction on smart search engines like Google. But just like any other service, it has its bad apples too, that spoil the bunch and search engine. SEO best practices include setting up site architecture with clean URLs, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[6,7],"tags":[135,121,114,126,113,130,115],"class_list":["post-1612","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","category-search-engine-optimization","tag-affordable-seo-company-lucknow","tag-how-to","tag-learn-seo","tag-professional-seo-services-lucknow","tag-seo","tag-seo-analyzer-lucknow","tag-seo-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HOW TO AVOID SCAMS IN SEO? - Acecliq lucknow<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acecliq.com\/lucknow\/how-to-avoid-scams-in-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HOW TO AVOID SCAMS IN SEO? - Acecliq lucknow\" \/>\n<meta property=\"og:description\" content=\"HOW TO AVOID SCAMS IN SEO? &nbsp;Search Engine Optimisation is supposed to provide your website\/company more and relevant traction on smart search engines like Google. 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