What is Local SEO?
Local SEO refers to the process of optimizing the webpage/website for location-specific keywords to improve your online presence so that you can attract more business. Most of this ranking takes place on Google (organic search results and Google maps aka Google local 3 pack) because it holds more than 80% of the world market share.
Let’s understand this with an example:
Assuming you are running a Unisex Salon, then you would like to appear on top of Google for keywords like:
“Salon near me”
“Salon in [city name]”
“Best unisex Salon in [city name]”
“Best Men’s Salon”
“Best women’s Salon in [city name]”
Google Local Pack is a property that appears on the top of Google where local nearby results are shown. It displays the map and 3 listings with their details and map points on their locations. And below the Local Pack shows the organic results of the websites.
According to one study, 35% of traffic goes to the local pack, with 40% going to the regular organic results. So it definitely pays to rank on both the local results and the organic results.
Local Optimization Process
Keyword Research & Analysis
Keyword research refers to the discovering of the terms that are most suited for the business and on which most of the searches are being made. Researchers also have to find those longtail keywords as well which are facing low competition in that niche.
Ranking on GMB
Google my business aka Google maps is a crucial part of ranking your business online as explained above. To rank on GMB the first and foremost procedure is to complete your profile completely without leaving anything,
Keywords are to be included throughout your listing. Use the important keywords in your descriptions and whenever you post on your listing.
Use of keywords in Review and response to the reviews is very important. Although you cannot expect everyone to use keywords you can definitely respond to every review. This shows Google that the person is actively working on their profiles.
Website’s on-page SEO
To rank on GMB another very big factor is your website’s on-page optimization so that your website is indexed in Google and other search engines as well. Apart from that presence of Keywords on the website also matters when it comes to ranking your GMB page.
Website’s off-page SEO
As on-page SEO matters for ranking, we know off-page cannot be left behind. In fact, both strategies go hand in hand therefore increasing the website authority through backlinks, social signals and many other factors are equally important to help rank your business on Google My Business.
Ranking on Organic Results
When your on-page and off-page factors will be properly optimized organically the website will start to rank on Google as well. So we can say, whether you want to rank organically or you want to rank on Google my business local pack you have to have your SEO in place.