Google’s 10 most important search engine ranking factors

Online business is booming in the world. We are living in an era where more and more people are starting their business online and making money. I know you also want your customers to find you. But how?. The answer is simple, people go online, particularly on Google search engine. I hope you get my point that the real game is how to make your site optimized with a Google search engine.

While Paid search results are a great way to gain exposure on search engines like Google. But, You have to keep up with the latest developments of organic search results as well, since SEO requirements have been changing drastically. The more optimized your site the greater visibility on SERPs and that means more leads and sales.

“As per the study, There are more than 200 search engine factors that Google uses in their algorithm to better understand your website whether to show up on the first page of SERPs or not”.

But, the best thing is not all are important, some are more relevant, and that I have focussed here to help you improve your online presence by using these 10 most important search engine factors.

Please make a note, “Search engine factors and Google algorithms are constantly changing. So. it’s important to keep you up-to-date with the latest developments and must use the SEO Audit tool to ensure that you are following up-to-date SEO Best Practices”.

So, let’s get started-

  • Site Security

Site security is the most vital search engine factor. It has a lot to do with HTTPS encryption. Do you know the site having HTTPS encryption has SSL Certificates?. Since you know Google Look for the site that follows E-A-T ( Expertise, Authority, Trustworthiness). It has been seen in the sites which have SSL certificates, google thinks them a trustworthy site as SSL creates a secure connection between a website and the visitors by adding an extra protected layer ensuring there is no leakage of information.


Note: If you have a URL website that begins with HTTP, not HTTPS then it’s always better for you to integrate it with SSL certificates.

  • Page Speed of your Site

No one wants to stay on a website that loads slower. Therefore, the Site’s page speed is the most important factor to consider. Since Google also said that users want to access information as quickly as possible. This even implies with the Mobile website as well.

So, you have to make your site load web pages faster. To do with, you can access the speed with the speed checker analysis with Google’s Page Speed Insights tool.


However, scaling up your site’s speed can be done with website caching. If you are using WordPress Site, you can use the WP Rocket cache-plugin.

  • Mobile-Friendly Site

The site you are having now must be mobile-friendly especially if you want to drive more search results. Mobile-friendliness is something that tells how your site looks and performs when it has accessed from a Mobile device.

“I don’t know you are aware of this fact or not that around 52.2 % of internet traffic comes from Mobile devices”.

Keeping this fact, it must be important for you to make your mobile device compatible as users and search both loved it. 

Google Mobile-Friendly Test is available to see if your site is mobile responsive or not. It tells all the issues that your mobile site faces.


  • Site Crawlability

Search engines don’t rank your website if they are unable to find it. This means Site Crawlability is the most crucial factor for any search engine. It allows them to scan if your website content is relevant to rank on the first page of SERPs.

Do these things, to allow Google to crawl your site properly.

  • Firstly, Submit the sitemap to the top search engines
  • After that, check your site’s index status on the Google search console to demonstrate if Google has crawled the number of pages on your site.
  • You should use Robote.txt. It helps search engines to demonstrate which pages they should ignore or which they should access.
  • How User-Friendly your site is?

Search engines often look for the site which has the best possible answers to the queries of searchers. Since Google aims to provide relevant information and considers how users will interact with the search results.


“For your information, there is a tool named Rank Brain, an artificial intelligence tool, which Google uses”.


Typically, Click through rate, Bounce rate & Time on-site are examples of user engagement metrics. These metrics help Google to find if your content is fit enough to place at the top of SERPs.

You must optimize your site content and search snippets to boost more search traffics and user engagement. These things follow:

  • You should have a high-quality website design and graphics.
  • Proper usage of meta SEO tags.
  • You should introduce rich & featured Snippets in search
  • Use internal links for the best user experience and easy navigation
  • Optimize your Site With On-Page Google Ranking Factors

On-page SEO is more page-specific and it has a lot to do with search engine ranking factors. These factors are following:

  • You should use rich keywords on your website content.
  • Use the keywords efficiently on title and header tags as the title tags are more likely to display on the search engine pages.
  • Always use a short meta description that has a primary keyword.
  • Don’t use a jumbled URL. Always ensure a concise URL with a targeted primary keyword should be used.
  • A properly optimized image with Alt-text should be used.
  • Make sure your content up-to-date with new useful keywords
  • Optimize Your Site With Off-page Google Ranking Factors

Off-page optimization is another search engine factor that needs to address more. It helps search engines to better understand websites. Off-Page ranking factors are:

  • Building valuable backlinks
  • Creating a guest blog Post
  • Social Media Marketing
  • Local listings
  • Introduction of Home page links, Do follow and No follow links on your site’s content.
  • Quality of your site’s content

The content you are going to publish on your website should be high-quality and informative. Google doesn’t want to rank less informatory on its first SERPs. Less informatory content can affect most of the user’s lives, especially medical and financial. That’s why it is considered the most important search engine factor.


“It’s a fact!. Fresh, researched and well-crafted content always attracts Google’s search crawlers to give a top rank on its first SERPs”.

  • Schema Markup

Schema Markup is the best SEO practice to give a chance to your website to rank higher on Google. It is nothing but semantic vocabulary tags. These tags you can introduce on your site’s page HTML code to improve the search results on search engines like Google.


Please make a note “Google structured data markup helper is available to generate your own schema code”.

Know more about Schema markup by watching this video,

  • The age of your Site’s Domain

What’s the age of your website’s domain is the Search engine factor. However, still it is not listed by Google as a search engine factor. But it has been observed through research that older domains tend to rank better on the search engines.


So, it is important to note that if you have a new website, it will take time to meet your SEO goals.

Now, you have read 10 crucial Search engine factors. I hope everything is clear to you for the site’s optimization.